Customer lifecycle management is quickly becoming an extremely important aspect in business success. As a result, many companies are constantly on the lookout for ways to take advantage of revenue streams while also devising methods for improving customer retention.

To this end, ServiceSource has developed an innovative solution for fully making the most of one’s revenue lifecycle. The Revenue Lifecycle Maturity Model is an invaluable resource to many companies interested in methods of ensuring future growth. Thanks to 15 years of in-depth analysis of leading global firms performed by ServiceSource, businesses can make use of unmatched expertise necessary for identifying those factors that will allow a comprehensive understanding of revenue lifecycle.

What Is the Revenue Lifecycle Maturity Model?

The Revenue Lifecycle Maturity Model provides a means of analyzing a company’s revenue lifecycle in order to make the most of key factors. While in the past compiling and evaluating such information would have proven far more difficult, this model capably streamlines the process for the best possible results.

Using the Revenue Lifecycle Maturity Model, a company can determine its unique lifecycle outlook by way of the following factors:

  • Market Dynamics
  • Current Renewal Rates
  • Size of Customer Base
  • Type of Products and Solutions Available

Each of the above factors can have a significant influence on the future earning potential of a business. Gaining a comprehensive understanding of both the strengths and weaknesses contained within your business’s revenue lifecycle is necessary for making those decisions that will ensure continued success.

How Does It Work?

Using an advanced scoring method that measures the level of lifecycle maturity, the Revenue Lifecycle Maturity Model can afford a company a complex perspective on current processes. This entails assessing the five levels of maturity, which includes strategic, optimized, disciplined, emerging, and opportunistic. Other factors, such as technology and data, can also be assessed using this method.

Once results have been tabulated, companies are privy to greater insight regarding their ability to establish recurring revenue. This is essential for making those decisions that will afford a company the ability to grow and expand, while also ensuring customer retention remains a priority.

How Can It Help Your Business?

The most obvious benefit of employing the Revenue Lifecycle Maturity Model is its ability to help businesses unveil hidden aspects of the existing revenue lifecyle. This can include both challenges as well as opportunities for expansion that may be less evident without the proper processes in place. Many businesses lack the resources necessary to uncover such possibilities on their own, which can result in many missed opportunities.

Once this knowledge has been gained, companies can then begin to put into use those best-practices for achieving future success regarding revenue and customer satisfaction. These developments are backed up by recent studies pinpointing the link between investing in lifecycle maturity and improved recurring revenue. As a result, implementing the Revenue Lifecycle Maturity Model can be extremely beneficial for those businesses seeking limitless revenue opportunities.

Innovative Methods Are Essential to Success

By implementing innovative methods like those described above, companies can achieve success by focusing on the things that matter most. Without such assistance, many businesses would lack access to the type of useful information needed to make future financial decisions.