Blog SEO: How to make sure people find your blog on search engines


seo

If your blog has innumerable monthly visitors, it’s quite easy to monetize it and create a pretty revenue stream. Good content, no matter how good it is, won’t automatically become popular and generate traffic, just so you know. It’s not enough to produce great blog posts and hope that people will find it. You must be proactive. If you’re not getting as much traffic as you hoped, your strategy is probably old and no longer functioning. In situations like this, it’s necessary to rethink your approach. Please continue reading to find out what to do to improve your blog’s ranking in search engine results. 

Research keywords for your blog content 

Keywords, which can be simple words or complex phrases, connect the target audience with the blog. What is more, they help communicate to search engines what a web page is about. When you have a great idea for a blog post, do keyword research around the topic. This way, you’ll get a better understanding of what people are searching for on Google. Identify the main keywords related to your post and find long-tail variations. Long-tail keywords tend to be more specific. They are the phrases that people actually search for on the Internet. 

Nonetheless, don’t fall into the mistake of stuffing a web page with keywords. Search engines don’t respond well to this kind of practice, so you risk being penalized. Also, refrain from using keywords that don’t accurately describe the content of your blog post. Poor keyword usage can do more harm than good. Following the implementation of the strategies we’ve just discussed, it’s important to check your results. A website rank checker can help you understand your blog’s position by keyword in search results. Basically, you obtain invaluable insights that you can use to enhance your SEO efforts. 

Use readable URLs 

When a user (and a search engine) sees the URL, they should immediately understand what to expect on the page. It’s not uncommon for URLs to include ID numbers or codes, but it would be better to use words that people can comprehend. The URL should show what the content is about – in other words, it should give an idea of the topic. For readability purposes, you can deploy hyphens to separate the words. Avoid using spaces or special characters. If you keep it simple, relevant, and accurate, you can meet the needs of users and searchers alike. 

Most URLs naturally contain keywords, but that doesn’t mean that you’re allowed to go overboard. Adding one keyword is enough. Determine what keyword represents the most popular way people search for a given topic and include it in the URL. You can use a keyword modifier, which is a related word that adds context to your URL. The setup of the URL is equally important. If you’re going to make modifications to an URL after it has been indexed by the search engine, you have to create a 301 redirect from the old URL to the new URL.  

Add internal links to old posts

Most bloggers search for opportunities to link back to old blog posts when they’re crafting new ones. You should do the same. There’s no point in spending so many hours writing just to let those blog posts die. So, the question now is: How do you make the most of your old content? Well, if you want to bring your old posts back to life, consider the following suggestions: 

  • Think about the relevance of the web pages, the relationship between them, and their value. 
  • Add navigational links. For instance, you can make your blog content more authoritative by including links from it to the homepage or the top navigation. 
  • Update articles regularly to increase their ranking in the SERPs. You can add a new paragraph at the beginning to explain why you did this. 

Internal linking helps blog visitors with site navigation, so they can easily discover the most important blog posts. Equally, internal links increase the potential ranking for each web page. Continue to produce high-quality content and use each piece of content for internal links. Keep in mind that your blog is built on a hierarchical scale and the homepage is the number one priority. 

Change your theme for better SEO results 

Surprising as it may appear, a theme can have an impact on your blog’s SEO performance. It affects the design, site speed, content formatting, structured data, and so on, all of which are important factors when it comes down to search engine optimization. So, customize the aspect of your website as soon as possible. If you’re using WordPress, install a WordPress blogger theme. Not only will you get the best results but also you’ll solve many issues from the very get-go. An SEO-friendly WordPress theme can help you get the right result, but don’t forget that it can’t account for a bad server, not writing adequate titles and content, or not using a cache plugin. 

Your WordPress theme should format the content correctly, provide an enjoyable user experience, and, last but certainly not least, make the blog load quickly. If chosen right, the new theme will have a significant impact on your SEO performance. Get something based on your requirements and budget. Most importantly, don’t rush. Make sure there are no errors in the updated website theme. There are plenty of tools that can help you in this sense. You’ll be fully satisfied with the theme only if it meets your needs. 

Make sure your blog is mobile optimized 

If you wish to engage readers and get them to dig deeper into the site, optimize the blog for mobile devices such as phones and tablets. Mobile site visits are considerably greater than desktop visits, so it’s safe to say that we’re spending more time than ever on our mobile devices. Why does mobile-friendliness matter for SEO? Because search engines such as Google prioritize mobile page load speed as an important metric when establishing a site’s ranking. 

It can take a little bit of work to make a beautiful, responsive site. If you use WordPress as a blogging tool, you can use a responsive theme (or create your own if you’ve got the necessary coding skills).  Don’t forget about plugins. They can add functionality to your blog, but make sure they scale well on all screen sizes.