The type of technology which is available today has made it possible to connect with a great deal of your customers online. However, for business industries which are traditionally set in a face-to-face environment, such as car mechanics and automobile repair shops, connecting with customers online can often seem a bit difficult. When the majority of your time spent with customers is spent in person, transitioning over to online communication can seem a little daunting. However, with plenty of big name brands in automobile repairs now significantly improving their online presence, it’s vital for small business owners to get online to make sure that they remain competitive.
Starting a business blog can be one of the best ways to get your customers talking online and improve your business’ online presence at the same time. When you are knowledgeable about what you do, it provides you with a brilliant opportunity to establish yourself as an expert within your industry online. A business blog not only means you are able to keep your customers up to date with the latest in your business, you can also use the ‘comments’ sections, or a contact form to find out more about what your customers are interested in reading about.
As someone who is trained when it comes to automobile repairs, people will look to you for advice and information about the tools and accessories that they should be using when it comes to maintaining and looking after their vehicle. By setting up a blog, business website, or even a social media page, you can use the internet to your advantage by providing informative reviews of various products in the industry. You may even be paid to review products for the manufacturer! Read more about the types of products you could review here.
Use Social Media
Social media is one of the best tools out there when it comes to expanding your reach and gaining a larger customer base online. By making sure that your business has a presence on popular social media websites such as Facebook, Twitter and even Instagram, you can attract a wider audience of people and in turn, this could improve sales and give your business’ profits a boost.
Although spammers may have tainted email marketing a little, this doesn’t mean that it isn’t a hugely effective way of getting more custom if it is done right. By asking your customers to sign up to an email marketing list, you can send them the kind of information that they’re looking for without appearing spammy or annoying. You could even use email marketing to gain more customers by asking your existing customers to pass the word onto anyone that they know who they think will be interested in the services that you provide.
Although the internet is changing the way a lot of us do business, some industries are more ‘face to face than others. However, this doesn’t mean that you can’t effectively communicate with your customers online.