Trade shows and conferences are a powerful medium for lead generation and fast exposure to prospects. With so many potential clients in such a small space for a short amount of time, you need to find ways to make an impact immediately. Just setting up your stall with branding is not enough; you have to be one step ahead of your competition. Here are six ways you can nail your next trade show to make a return on your investment.
Having a decent supply of customized conference products is going to put you one step ahead of your competition. In the lead up to the trade show or conference, research conference gift ideas and find out what will be the best medium to get your product or service in the public eye. The key is to make a return on your investment; by investing in items such as branded drink bottles, lanyards, and apparel, you’ll portray your brand in the best possible light.
When you book a space at a conference or trade show, you know there are going to be hundreds of other stands surrounding yours. As a result, it’s all too easy for your space to get lost in the chaos, so make sure that your display booth and marketing collateral are eye-catching and attractive. Bright colors and a focal point can all go a long way to having potential clients stop and take a second glance. From there, it’s all a matter of determining their needs, and how your product or service could be of assistance.
If you sit in your stall, watching potential leads walk by and make no effort to interact with them, you’re not going to gain new clients. You have to show interest in everyone walking by, and strike up a conversation at every opportunity. Sometimes it doesn’t matter if you’re just having a friendly chat with a casual passer-by. Activity is infectious and people will frequently pay closer attention to stands that they perceive as being busy. If you can use your voice to your advantage, you can put yourself in the best position to capture that deal.
Most conference organizers release a list of exhibitors. While it’s designed to help customers, it can also be of benefit to you. It enables you to do some research to find out which of your competitors will be present, and where you can find them. Use this information to your advantage and highlight the products and services differentiate you from your competitors.
It’s critical to make a return on your investment at a trade show, and that means gaining leads. Networking is essential, yet one in four business people don’t do it. Trade shows have plenty of opportunities to press the flesh, so take advantage of as many as you can to get as many names and contact details as possible. While they might not need what you’re offering today, you never know where a contact might lead down the track.
If all your booth offers is brochures, you won’t attract the crowd you want. However, if you think outside the box and make your stall interactive and fun, you’re more likely to generate leads. Think of enticing and novel activities, competitions, giveaways or multimedia demonstrations that could be a winner with the crowds.
Being a part of a trade show or conference is not about turning up and hoping someone will buy your products. It takes effort, smart marketing, and tactics, but if you’ve got what it takes, there’s every possibility you can make an excellent return on your investment.