Cross channel marketing also makes use of mobile marketing to improve the awareness of your brand. Your brand will become more recognized because your customers is able to reach you on various media. Cross channel marketing gives your customers options in choosing how they wish to interact with your company. The two main marketing methods used in cross channel marketing are email and mobile marketing.
Email marketing is an effective tool for build the relationships with your customers. Before you can implement email marketing, you need to collect a lot of emails from your prospective customers.By using a cross channel marketing software, you will be able to track the data the behavior of your customers in the email marketing campaign. You will be able to track which link the customers click on the newsletters and what they do in the targeted website. The insights that you get from tracking the customer behavior on your email campaign allows you to optimize your marketing efforts in other channels like your online store, mobile and social networking campaign.
You will need an email marketing software to send out thousands of emails every month because it is difficult to send each email manually. MDirector email marketing software allows you to send up to 50,000 emails per month. There are more than 100 templates that you can use for creating your email marketing campaign. The templates provided in MDirector cross channel marketing software is both mobile and desktop responsive. You don’t need to have any programming skill to create the template. It offers full analysis reports that shows you the stats in real time including bounce rate, clicks, which page is being visited, and the browser the customer use to visit the targeted landing page.
Mobile marketing is ideal for you if you have a group of customers that never respond to any email you send. Even if they are not responding to mobile marketing, they may respond well to SMS text messaging ads. SMS message is short and straight to the point so the recipient can easily read it when the message is sent to their inbox. Mobile marketing is useful for alerting your subscribers about discounts, coupons, loyalty programs or contest you are organizing. It can also be used to send transaction notifications when a customer purchase a product from your store.
MDirector text messaging software allows you to save your subscribers’ email and the information that entered in the opt in form. When the recipient read the text message, cookies will install on their devices so that their behavior, for example, the website and social media they surf will be tracked. You can personalize the SMS text messages with the recipient’s name, company name, and address. Each SMS text message can include up to 160 characters. You can include a link to targeted site or a link to download an app in the SMS. Telephone number can be included in the text message if you want to encourage customers to call your hotline number to place an order on your product.