You are likely to lose your clients and consumers to your competitors if your website doesn’t appear on the first page of google. It is why business owners are always determined to get their websites to rank higher on google.
For this to happen, you have to understand Google ranking signals and, at the same time, optimize your page to have a better chance of appearing on the first page. This article will highlight google ranking factors that you need to know.
How Does Google Rank Websites?
Even though google ranking factors remain a secret, ranking higher on SERPs is not a mystery anymore.
Google uses an array of factors and algorithms to decide what results are ideal for the user. It uses latent semantic indexing, which indicates the most relevant results with the help of search intent. Additionally, Google’s current algorithm is built around RankBrain.
RankBrain is an AI algorithm that helps google process and improve its search results. It will increase or decrease the importance of content freshness, domain authority, content length, and backlinks. It will, however, depend on the keywords used.
Apart from being smart, Google’s algorithm keeps changing to offer its users’ the best experience and prevent the use of Black hat SEO to manipulate search results.
Just ask an SEO and marketing agency, Google uses many ranking signals before it can display the search results. The reason behind this is that a single search term can have different meanings. For instance, when you search the word’ toy,” google doesn’t know what you are looking for, specifically. Therefore it will give you several possible results such as:
• The definition of a toy.
• Finding the nearest toy store.
• Benefits of toys.
• News about toys etc.
Google tries to guess your intentions to provide you with relevant results. With time, google algorithms identify and adapt to users’ search intent. The four main types include:
• Know queries – where an individual wants to learn about something.
• Do queries – where a person wants to take action.
• Visit in-person queries – where an individual is looking for a specific website.
• Website queries – where a person wants the physical address of a particular business.
On the other hand, Google’s mobile search index focuses on micro-moments. They include: knowing, going, doing, and buying moments.
Google’s search algorithm for both desktop and mobile results uses historical data and ranking signals to provide users with relevant results that concur with their intent. Therefore, as a business owner, make sure that your content matches most people’s intent.
How Many Google Ranking Factors Are There?
Only Google knows the answer to this question. However, SEO experts and agencies continue to guess and test various factors that Google uses to rank websites. That said, here are some of Google’s ranking factors you need to know in 2020.
Content is key when it comes to SEO. To rank higher on google, make sure that you create high-quality content that is easy to read and understand. Google recognizes and rewards content that answers the user’s queries.
To create high-quality content, avoid common SEO mistakes such as writing thin content, scraping content, and keyword stuffing. Google mostly focuses on the user experience. Your content will not rank higher if it doesn’t improve user experience.
Keyword permutations affect the natural flow of your content, thus creating a bad user experience. The secret to higher rankings on Google is to create helpful content.
The Length of the Content
Even though Google doesn’t have specific length requirements, a website with long-form content tends to rank higher on Google.
However, it doesn’t mean that every piece of content you create should be lengthy. Instead, find the balance between conversions and content length. This is achievable by monitoring your tracking leads and bounce rates.
Use of Optimized Images
In SEO, the use of images is a bit tough. You risk missing out on ranking opportunities if you do not optimize images on your website. Here is a quick, simple guide on how you can optimize pictures on your site.
• Reduce the size of the file to allow faster loading.
• Add an alternative tag to help Google understand what the picture is about.
• Include a title to improve user experience.
• Include a caption.
• Use a descriptive file name containing the right keywords.
Use of Authoritative Backlinks
Google uses PageRank to keep scores of websites using quality backlinks. Backlinks are essential in SEO. Your website appears more trustworthy to Google when linked to another reliable site through backlinks.
Social media shares also improve your google rankings.
There are many more factors that Google considers when ranking your website. Therefore make sure that your website is secure for use and that it loads answers fast. You can use schema markup to improve the click-through-rate.