In the modern digital driven world, there are a variety of opportunities available for investors online. However, some entrepreneurs fear and avoid the online market due to lack of technical skills such as programming to implement and maintain their business idea. Despite the fact that launching and maintaining an e-commerce business requires technical background such as coding, it is not mandatory. Some smart investors have successfully started and ran e-commerce entities without any tech knowledge or huge investments. Dealstream and many other online resources have been helping US investors to successfully start e-commerce ventures, and it can be a great starting point. Whether you are tech savvy or have no idea on building an online store, you can still succeed in the digital market.

Is lack of Programming Skills a Challenge for New E-commerce Owners?

With the number of online consumers growing exponentially every year, the e-commerce industry has become a fertile ground for many people, who are looking to start their own business. However, many small business owners struggle to get started, but not necessary due to lack of technical skills. In most cases other factors such as poor marketing, compliance issues, and lack of the right strategy has been the key root cause of death for many e-commerce start-ups.

As a matter of fact, most of the most successful online traders cannot explain the technical details about their operations, but they have been able to put every necessary tool together to grow their digital stores. Besides, even the best programmers don’t engage in the development or coding for their business as they dedicate their time to advanced administrative roles to expand their businesses. But where do you start without any coding skills?

What are the Available Options for Non-Technical E-commerce Startup Owners?

If you want to start your business online, you need to choose the most suitable Software as a Service (SaaS) platform for your business. These platforms enable users to start and maintain online stores with very minimal involvement. Below are plenty of options you can consider:

  1. Outsourcing Freelancer or Web Development Companies

There are many e-commerce site developers, who can help you build and maintain a customized online store for your business at affordable rates. You only need to identify the kind of products you want to sale, and have an idea of how you want your site to look like and operated. An experienced programming freelancer will then design and develop a working site with all the desired features and probably maintain the site for free depending on your agreed terms.

  1. Look for a Partner with Coding Skills

Another option would be to identify a co-investor with excellent coding skills to partner with. You may agree the amount of compensation that the partner will take away for the coding services or share responsibilities equally to balance the involvement.

  1. Use Open-Source Ecommerce Platforms

Today there are many open-sources platforms that you can easily setup and customize for your own configurations and features. Such platforms are easy to install and configure even for the non-technical business owners. Besides they are absolutely free though you may opt to hire a more experienced programmer to implement more advanced features. Some of these open source platforms include:

  • X-Cart.
  • WordPress and Woocommerce.
  • Prestartshop
  • OpenCart and many others.
  1. Use Popular Ecommerce Saas Platform

There are a variety of ecommerce platform providers in the market today that helps you to launch your online store without the need to develop or maintain your own site. Such providers offer various services like domain registration, hosting, payment integration and app development among others. The top examples are:

  • Shopify
  • Salesforce
  • BuildaBazaar.

There are even more platforms either for free or in premium versions. You only need to understand your need, and search the best service that will help you achieve your business goals.