As a website owner, it should be your responsibility and goal to keep things up and running with your content. Search engines work day in and day out and they consistently crawl your site for indexing.
Mistakes are common but you should fix them as soon as possible before they affect the bottom line of your SEO and your rankings. Website owners ignore around 80% of SEO issues for up to 4 weeks. On average, even one SEO issue could cost around $75,000 in terms of revenue loss.
But a professional SEO agency can deal with those issues with the right processes and tools.
What’s wrong with Existing Tools?
Both Google Analytics and Google Search Console are the go-to SEO tools for webmasters. But you need something more to stand out with your SEO efforts. The notifications sent by Google Search Console are often limited and delayed.
You may have set alerts in Google Analytics. But organic traffic sometimes already takes a hit till the time you get alerts.
Common SEO Issues and Ways to Prevent Them
Conflict with the Development Team
Due to this reason, search engines don’t value and find your new pages and reevaluate your existing pages. Another common incidence is when you make changes to the US English version of your website and they are approved. But those changes hastily reflect in other languages. When it comes to work with localized websites, it is really a mess.
How to keep this from happening?
- Be clear about the rules of engagement
- Be notified when there is any conflict between the teams
- Keep track on all changes
- Do QA test properly
Mistakes from Colleague or Client’s side
Admit it… You didn’t see it coming. But there are a few SEO experts who may have come across some of these scenarios from their colleagues or clients –
- The CMS notifies them to update and they do it with all the plugins and themes (in the live environment directly).
- They tweak the page titles on their own on key pages.
- They delete the pages which don’t seem important.
- They change the URLs on some pages just because they didn’t like it.
These are very annoying scenarios and they can cause decline in rankings and traffic.
How to avoid it?
Here are the steps to prevent colleagues or clients to do these damaging mistakes that can affect your website SEO –
- Get alerts when someone commits such mistakes
- Keep track on changes in your sites
- Control access because you don’t want to provide everyone with an option to fully update CMS.
- Be clear on rules of engagement and let everyone know what they can’t do and what they can and should do.
Releases Gone Wrong
Let’s face it. The robots.txt move over suddenly when you are doing a release and it prevents access for the crawlers. The same thing happens with more exotic no index or meta robots no index through HTTP header or X-Robots-Tag. It is not easy to find. This way, you should track robots.txt as it can make or break the performance of your website. Even a single character is enough to make all the change. When canonicals are added in HTTP headers, such types of issues are very common.
How to Avoid?
Implement quality assurance testing tools during release, pre- and post-release. Along with a monitoring tool, you should also implement the right processes. You should be ready to revert back the release if it goes wrong terribly. Keep track of all the changes and stay on the loop when anything goes wrong.
CMS Plugins full of bugs
It goes without saying that buggy CMS plugins are really hard to manage. Sometimes, security patches roll out forcefully. The problem is that bugs are also rolled out with them without even knowing. Hundreds of thousands of websites have been affected over the years by buggy CMS plugins as they have completely changed SEO configurations.
How to avoid it?
The best way to keep this from happening is keeping the automatic updates disabled. You can also get notifications when anything goes wrong and track your changes.
What will go wrong isn’t the matter. The biggest question here is “when”. You should be in the know quickly when something goes wrong and fix the same before it’s too late. This way, you can use the best alerting and monitoring tools to take the right action before Google notices anything wrong in your website and you face the consequences.