If you want to sell your products or services online, you need to optimise your website for the search engines. While search engine optimisation can be challenging, there are many free things you can do to improve your ranking on the results pages without having to hire a specialist. Here are eight ways in which you can optimise your site in the space of a day.
- Create Catchy Title Tags
Your title tags tell readers and search engines what information can be found on a particular webpage. You can insert keywords into your title tags to bolster your search ranking, but make sure they read naturally. As a general rule of thumb, your title tags should be less than 55 characters. Any longer than that, and readers might not be able to read the full title of your page on the search engine results pages.
- Write Unique Meta Descriptions
If you don’t write a meta description for each of your pages, Google will automatically create one for you. However, you’ll entice more readers to follow the link to your website if you write a unique, informative and enticing meta tag. Make sure the description concisely tells readers what kind of information they’ll find by visiting your website.
- Pay Attention to Your Headings
As any experienced SEO company will tell you, it’s crucial to create headings that capture people’s attention. You should always try to insert a keyword into your heading, but make sure you choose a term that’s related to the content on the page. Don’t simply squeeze a generic term into your headlines hoping to rank highly for difficult keywords on the search engine results pages.
- Create Alt Tags for Your Images
It’s a good idea to create ‘alt’ tags for all the images on your website so that Google can determine what information you’re trying to convey. In some cases, such as if a reader has a slow internet connection, images may fail to load. In such a situation, they’ll be able to see the ‘alt’ tag, which is better than nothing at all.
- Resolve Any Crawl Issues
You can use a variety of SEO tools to find broken links and 404 errors, which is essential if you want to remain a force to be reckoned with online. You need to remove or replace broken links so that Google’s crawlers can index every webpage on your website. Google wants its readers to have a good experience, which is why broken links and 404 errors can adversely affect your search ranking.
- Evaluate Your URLs
You should try to follow a clear structure when creating URLs. Avoid using capital letters, special characters and underscores in your URLs because this may put readers off visiting your website. Usually, URLs should be as short as possible. Some people try to target long-tail keywords in their URLs, but we recommend keeping things simple.
- Improve Your Site Loading Speed
Your website’s loading speed has a direct impact on your search ranking. If readers can’t access the information they want quickly, they’ll likely visit another website without waiting to find out what you have to say.
- Produce Quality Content
Last but not least, you need to create engaging, useful content for your target market. Always try to write blogs that provide solutions to problems and answers to questions. You can target both short and long-term keywords in your blogs to increase your search engine visibility. If you don’t have time to publish new content frequently, you might want to hire somebody to do it for you.