The mistake most webmasters make when it comes to internet marketing is that of focusing too much on general marketing. The majority of people forget about marketing to their immediate clients. This is where most of your business comes from. As a matter of fact, focusing more on local SEO will give you better results since you will be weeding out the competition from better national and international businesses. But how do you go about local SEO?
Create local places pages
The first step is to make sure that your business can be found on the three top search engines; Google, Yahoo and Bing. You have to fill out your company information like your phone numbers, location and working hours. This step will help you get featured on all major searches. Considering people today search for information in many ways, if they refine their search with maps, your business will show up. This will significantly boost your traffic.
Properly categorize and optimize pages
To optimize your local pages, you should start by uploading a good number of quality photos, give details about your operation hours and list the services your business offers. The most important step is that of categorizing your business properly. The search engines give you the chance to place your business in 2 to 5 categories, which helps them to better understand the type of your business. Today, it is important to note that search engines will not list businesses that are uncategorized. Mis-categorized businesses suffer the same fate because the keywords will not match up. If you are not sure of what needs to be done in categorizing your business, you should consider hiring a professional offering SEO services for local business.
To get ranked in local searches, you have to make sure that all the information about your business is filled out. You will need a consistent NAP (Name, Address, and Phone) across the listings. If your business has been listed elsewhere by someone other than you, you can claim the listing. This is what is known as citation. There are tools you can use for this. They include Localeze, Yext and Google MapMaker.
To promote your local presence more, you will need to invest more in online reviews. A recent study by Search Engine Land reported that Google considers reviews a crucial factor when ranking a website. Reviews further help build trust. Invest more in the reviews for Google users. Always prompt your visitors to leave a comment.
People want to see photos when they are searching for local businesses. This is why most local accounts, Google+ Local included, allow you to upload a minimum of 10 photos. Use quality photos of your actual business. Stay away from stock photos.
Optimize your website
Last but not least, you will still have to optimize your website. This means using great keywords, building a linking profile and creating quality content.
The above points will help you rank well in local searches. You only need to be consistent and get professional help whenever you need it.