When running an e-commerce business, there’s no question that ranking higher than your competitors in search engine results is a must in order to drive more traffic to your site and improve your profits. But, this can be difficult to achieve if you are unaware of the top SEO methods and strategies that will help drive your website to the top. If you are missing out on link clicks, then it’s highly likely that you’re missing out on sales. So, we’ve listed some of the best SEO strategies to implement in order to improve the success of your online store.
Dedicate Time to Research
When it comes to improving SEO for your e-commerce store, it’s important to understand that careful research is a crucial part of the process. Whether you’re researching the SEO benefits of using a certain e-commerce platform, conducting keyword research, or researching your competitors, this is one of the most important steps for good SEO. Careful research will not only allow you to determine which keywords are going to improve your outreach, but you’ll also be able to keep a close eye on what your competitors are doing. Gaining this knowledge then allows you to determine what it is that your target audience is missing out on, and offer it to them.
Prioritise the User Experience
Search engines such as Google will never reward your website with a high ranking, and certainly not the #1 spot, if it is not mobile friendly. When designing your e-commerce store, you should always keep the user experience in the forefront of your mind. Providing your customers with easy access to support when shopping such as live web chat or an FAQ page, a simple, easy-to-use navigation system and great product pages is going to be wasted if your visitors can’t view it easily on their smartphone or tablet. A responsive design will not only improve customer satisfaction, it’s also going to earn you more reputation points with Google and other search engines. Or, go one step further and develop a mobile app for your customers with Bing Digital.
Keep Customers Up to Date
There are many benefits of regularly updating your website with fresh content, something which is usually done in the form of a business blog. By blogging alongside your e-commerce store, you can earn more exposure for your company by promoting your products, providing your customers with useful information, and becoming an authority source of information for your industry. When updating your blog, the best way to improve SEO is to keep your customers, rather than optimising for search, at the forefront of your mind. Blog posts such as how-to guides that help your customers to achieve something are much more beneficial to SEO than posts which are simply focused on making sure that a keyword is included.
The e-commerce industry is one of the most fast-growing and competitive in the world. Because of this, a high standard of SEO is crucial to achieve e-commerce success. Focusing on the user experience, understanding the importance of research, and providing your audience with evergreen content are all essential strategies for effective e-commerce store SEO.