Harness the Power of Brand Recognition

Power of Brand Recognition

Creating a quality product or service is half the battle. But once you get that mission complete, then what? It does no one any good if the masses don’t know it exists. This is where branding comes in. Successful marketing includes careful brand recognition. You will want to create a plan from the beginning so your marketing is done in an intentional and beneficial manner. One way to achieve this is with the use of promotional items. The majority of Americans claim to love receiving promotional tchotchkes with half of them saying they would welcome more. This is an ideal way to get your name, logo and colors in front of potential customers on a regular basis. When asked about promotional items received in the last few years, the majority of people were able to describe the advertiser featured as well as a few key details about them. Even if they don’t have an immediate need for the product, this means your information is already in their mind ready to be tapped when the need arises. Make sure, however, that you offer things that will be used on a regular basis for optimal viewing. Shirts, re-usable totes and water bottles are a few possibilities that can become staples in the recipient’s daily life. For more information on how to create brand recognition, take a look at the following infographic.

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