How Ecommerce Giants Are Using AI and Marketing

Artificial Intelligence (AI) is going to have a presence in practically every aspect of our lives. Current estimates predict that the AI market will surpass $100 billion by 2025. Those numbers are incredible and they only hint at why companies are investing in AI.

This guide is going to show you how the big players in ecommerce are using AI and marketing to improve their results.

Offering Personalized Results

Ecommerce giants have more customers than ever. They need to appeal to everyone by dropping the right products directly in front of the right people. AI is helping them to do this.
Take Netflix as an example. They’re using AI to offer personalized search results, based on the things that specific viewers have watched in the past. A horror movie lover will get lots of horror movies recommended and a comedy fan will get lots of comedy options.

Keeping Reviews Genuine

A big market of marketing any product is reviews. For many sellers, they will use Amazon to market their products. Amazon realized how problematic it can be for its brand to have the authenticity of its reviews questioned.

Its subsidiary Amazon Robotics decided to do something about this by automatically filtering fake reviews. It utilizes AI to target fake reviews, as well as those from family members and friends of the seller, enabling the level of trust to be maintained between Amazon and its customers.

Creating a Smarter Supply Chain

Supply chains have a direct impact on productivity. Combine that with knowledge of your target market and you also have something that can enable you to predict which products are going to be popular and where you should invest your resources.

Chinese company Alibaba is investing $15 billion in AI and creating smarter supply chains through its Ali Smart Supply Chain platform. Despite being in the early stages, this will ultimately expand Alibaba’s product range and affirm its brand as an authority.

That’s a form of marketing on its own.

Analyzing the Important Data

There’s a lot of important data that has to be analyzed before making a buying decision. Shopify is helping to capitalize on this by opening up the buying and selling of ecommerce websites.

But the Shopify Exchange platform doesn’t just consist of a list of ecommerce websites you can buy. It also features data that can be analyzed. AI is helping people to be matched to the best websites based on their preferences. Now when you have the option to purchase a Shopify ecommerce website you know your search results are going to be more accurate.

Taking ecommerce to New Customer Service Levels

Customer service is a massive marketing tool for businesses of all sizes. Alibaba, along with other companies, have noticed the importance of improving customer service without spending a lot of money on employing new members of staff. Introducing the AI-powered chatbot.

This lets companies solve personalized enquiries 24/7 and make customers feel as if their problems are being listened to. They’ve never been more advanced than they are now.

Last Word – AI is Changing the World of ecommerce

Ecommerce will never be the same again. You should take note of what the big players are doing because it will all trickle down in the future.

Be an early adopter and you can gain a vital edge on your competitors.