If you carry out SERP rank tracking for any random keyword, you will get a list of results of various pages. The results are usually a reflection of how well the content that is on the pages matches your needs. In other words, if a page contains content that is similar to what you are looking for, then the website tends to rank higher than the rest. Header tags play critical roles in determining how well your website suits the needs of the audience. The following are some of how header tags are essential for SEO.
- Header Tags form the first impression on users
When a user carries out a basic search using specific keywords, the person gets a result of sites that have the content that relates to their searches. Typically, the sites are ranked according to the way they meet various criteria like the relevance of the content, ease of navigating the sites and others. It is important to remember that your users will first visualize header tags when they encounter your site. Also, the header tags are usually the largest and easy-to-read words that are on sites. Thus, when people visit websites, they first experience the H1 tags and use them to judge how good the websites are. Given that SEO practice nowadays factors in the kind of experience people have when they visit sites, it is clear that header tags influence the SEO performance of websites.
- The length of titles affects its appearance on SERPs
It is always advisable to use header tags that are between 50 to 60-words long. If you use very long header tags, you will realize that the information about your pages gets cut in the search results that your visitors find on engines. By now you understand that people take very short periods to survey the results of their search queries. Moreover, many people tend to click on any of the first few results that they get. If the headers of your site are cut in the search results, users may not be able to make up their minds about the suitability of the content of your site for their needs. Hence, you should use headers that suit the way search engines work to help your users get accurate and complete information about your site in an instant. Using the appropriate length of header tags improves the SEO performance of your website.
- Search engines nowadays focus on the content
In the past, it was possible to trick search engines by stuffing specific keywords in the content. It was easy to mislead search bots because the algorithms tended to read keywords alone as opposed to examining all the content that is on sites. However, recent changes in the way the algorithm functions have addressed this problem. Nowadays, search bots deliberately evaluate all the content that is on websites before they rank the sites. Header tags are essential for the SEO of your website because they usually contain descriptions about your website. Therefore, when you use proper headers in addition to valuable content, you help search bots to evaluate your site higher than when you only concentrate on using keywords.
- Header tags guide users across the site
Although H1 tags provide concise information about the content of the site, they may not effectively guide users on websites. It is usually left for H2 sites to offer guidance to visitors. While optimizing your site, it is critical to ensure that H2 tags provide additional information that is related to H1 tags. The H2 tags which usually appear as subsets of the H1 tags should provide users with overall guidance on how to navigate the site. Thus, a user can rely on H2 and other header tags to determine their locus on the site.
You should bear in mind that for your site to perform well, users must find it easy to navigate it. Thus, when you use H2 and other header tags accurately, you help to improve the overall SEO performance of your site.
- You can use keywords in H1 tags
Keywords are relevant because they help site crawlers to determine how relevant your site is to what users need. Proper use of keywords can dramatically increase your rank in organic search results. When your content has the right keywords, it tends to match the queries of users more often than what happens when it lacks important search words.
You can improve the performance of your site by including specific keywords in its header tags. Moreover, the H2 tags usually do not have keywords. Therefore, you need to be careful when including keywords in the H1 tags of your site. for example, you should ensure that the keywords appear in your title tags naturally. Also, you should use the keywords sparingly to avoid committing the common mistake of overstuffing them in your content. Hence, the header tags of your site are important for SEO performance because they normally contain keywords which determine the way your site ranks.
In conclusion, header tags are significant for the SEO performance of websites. In general, the way you use header tags has a direct influence on how your site ranks on leading search engines. Also, your type of header guides determines how suitable and appealing users find your site. These forms of relationships between header tags and the SEO performance of sites exist because headers contain keywords. Also, headers provide an overall description of the content that sites have.