When you’ve got a website to launch, I’m sure you’ve already considered how it should be aesthetically appealing. Otherwise, you might be struggling to come up with a colour scheme.
Not to worry, because one of the many things that even web designers face and accomplish with ease is finalizing the website’s design. This entails professionally selecting a representative colour scheme that best expresses the start-up’s impression and theme. The colour combo and colour relationship of your website can also make or break your organic traffic. Any colour that feels mismatched with the other as a scheme for the website, or looks repulsive in a way may not attract and retain enough traffic to the website. We need to accept that the visual component of your website holds one of the strongest influences on visitor retention, other than responsive user experience, SEO and PPC interventions.
A study completed by the University of Winnipeg in Canada has found that an 80% evaluation a website visitor makes about the website they’ve encountered was solely based on the colour scheme used. It also helps website visitors and consumers recognize your company’s brand easier.
What website do colours attract the most?
Colour schemes can indeed establish a sense of brand recognition. However, when the colour schemes that you have selected and applied fail to create a harmonious colour scheme and a stunning visual appearance, it can impact your brand’s reputation. When the colour schemes of your website design present itself on a subpar level, your visitors might contemplate on the impression that your business may behave at a subpar level too.
Though, if your website colour schemes seem to mesh well and help your brand stand out with a lot of sense, your visitors and users will be more inclined to visit your website again. Building trust and relationship with you in the early levels of a client-business encounter. If your colour schemes work with your content well, your visitors might be compelled to share your website’s content with their friends, colleagues and family. Thus, adding value to a lot of people’s lives triggered by the decision to share something.
Once you’ve decided to boost your traffic, user engagement, sales and revenue, try considering these colours to use on the website:
The colour white on your website
For websites to stay trustworthy, the web design will need to interplay other colours with the colour white. Every website needs a bit of white space, as the colour will help the web site’s content and copy appear more readable and easy on the visitor’s eyes. The colour white allows just enough text to be readable to visitors as they course through the pages of the website. However, if the colour white is not properly added to the website, the overall design might look too plain and boring which can be a factor of losing traffic. Remember, colours are added to the website for more engagement, not to lose it.
Using the colour black
When it comes to black, you can hardly ever go wrong with it. Black is the ideal colour to use if you want to instil the impression of professionalism and/or luxury. Black is representative of both sophistication and allure when applied correctly alongside the colours that interact with it in the website.
Adding grey to your website
While we’ve always known that grey can appear dull, using it in some areas will not make it dull anymore. If it isn’t for the digital world, grey wouldn’t be as popular now as it was before. Grey is an extremely popular shade to include in your web design. Grey exudes a strong sense of authority and strength.
Just like how black looks, it can also communicate a level of sophistication. It helps to illustrate your service and products as legitimate, reliable and of authority. The way to make it work with grey is to partner this colour with a lighter shade of it.
Motivating action by using red
The use of red motivates consumers to take action, as it instills a sense of haste. This colour can be one of the most appropriate colours to accent the website’s colour scheme.
However, too much red may come out as overwhelming or hurtful to the eyes. So, it’s better to use this colour in moderation.
The emotional influence of yellow
Just like red, yellow seems to behave well as an accent colour. Yellow can stir feelings of happiness, a sense of positivity, some sort of excitement, and also creativity. Yellow can be overwhelming and distracting when used excessively.
How the colour orange makes us feel
If you choose not to make use of red for the colour of your call-to-action buttons, orange can be a good alternative. This colour appears inviting, friendly, warm, and fun.
The impact of the colour blue
The colour blue is strongly associated with communication. Most social apps are even in colour blues, such as Facebook, Twitter and LinkedIn. Other than that, it can give a sense of reliability, trustworthiness and security which makes it a popular choice for corporations that value connection and communication. As for digital appearance and branding, the colour blue will be your best bet
The green impression
Green is ideal for businesses focused on wealth and health. This colour also works well with brands that want to convey how much they are concerned for the environment.
How purple can positively affect you
Purple exudes a calming effect on the visitor which also communicates ideas of wealth and authority. This also needs to be used in moderation.
Which Color Scheme Should You Select?
It’s one thing to choose a certain colour for your website, but picking which colours you allow to interact with each other on your website is another.
Selecting the right colours that can harmoniously appear as a colour scheme for your website design is not a quick step that you can easily take, as the colours you will choose to create a colour scheme will play a crucial role in the website design. So, where do you start with such an important task?
From the logo design of your business startup up to the part that includes the colour of your product, as well as the colours your service expresses solidifies the overall brand. Your logo design can also be a useful source of direction and inspiration when you are just figuring out which colours to use in your website
After you have decided on the main colour you would like to use, your next challenge will be to seek other colours that will work well with the chosen main colour. To do this, you can start by conducting your research on the web to look at your competitors and similar businesses to see how they look and what colour schemes are being incorporated into their web design.
Some colours are appealing to a certain age group, which means that when you are in the decision-making process on the colour schemes to use, you will need to assess the colours that have an appeal to your target audience. For example, when your products or services mostly caters to women, the colours you are likely going to pick are lighter, pastel colour combinations.
How many colours should you use on a website?
Currently, there isn’t a strict rule on how many colours should be used on the website. However, the more colours you use, the harder it becomes to keep your website design harmonious and unified. According to the principles of interior design, the 60-30-10 rule states that only the top three colours should be used in varying degrees (60%, 30%, 10%). This helps to create harmony, desired.
This means that the main colour or the primary colour should dominate about 60% of your website’s space which creates the overall unifying theme of the website design.
The colour that covers 30% is the secondary colour of the website that should create a contrast with the 60% to achieve a visually striking effect.
Lastly, 10% of colour should accentuate or complement either the primary or the secondary colour.
You may try to experiment and use as many colours as you like or just as few. Start by mixing and matching 5 colours with each other and then eliminate 2 of which based on how the colours interact in your design.
If your business startup appears to be vibrant and people-oriented, you can make use of a colourful logo. If you want to achieve a minimalist look, a dominant white colour will complete and unify your minimalist design.
Choosing the best colour scheme for your website depends on how your chosen colours interact and how they will represent your brand.
Your visitors and readers will process visuals much faster than words or text. Therefore, any time spent on contemplating on the website’s appearance will never be wasted. For as long as you make use of the right color, you can guarantee that your web design will result in a successful first impression every single visit.