Your LinkedIn profile is your personal brand.

Keeping in mind that 61 million users on LinkedIn are senior-level influencers, and 40 million hold decision-making positions, you need to make sure everything about your brand resonates with your target audience – in this case, your clients.

The question is – how do you make that happen?

This article will discuss several tried-and-tested ways you can optimize your LinkedIn profile to attract better, more relevant clients in your niche:

Cover Your Basics

Why create just a generic resume like millions of other LinkedIn profiles, when you can do so much more with the platform?

Here are a few simple tips to help you create an eye-catching LinkedIn profile:

Upload a High-Quality, Professional Photo

Your photo is the first thing people will notice on your profile. Make sure you get a professional headshot taken that isn’t blurry or pixelated.

We recommend standing against a plain background – and don’t forget to smile! Entrepreneur Kris Duggan offers a solid example of an attractive, professional LinkedIn profile photo.

Use the Right Keywords

You summary, headline, and experience should be all about who you are and what you do. But don’t forget to do some research and include relevant keywords that potential clients are likely to be searching for.

Don’t stuff your information with too many keywords – that will make your profile look weird and spammy. Ensure the keywords blend in naturally with the rest of your details.

Give Your Profile a Human Touch

Showcase what you’re good at with the help of the “Skills & Endorsements” section.

You can even take this up a notch by requesting recommendations from your colleagues or clients. This is an excellent way to bring an authentic, human feel to your profile.

Create and Share Content

Quality, useful content is at the core of any great digital marketing strategy – LinkedIn is no different.

In fact, the platform has made it super easy for brands and professionals to create and share insightful content through its publishing feature and LinkedIn Pulse.

Create thought leadership articles to reach, educate, and persuade potential clients. You can even add cover photos, images, videos, links, and more to your article to make it interesting and easy to read.

Take it up a notch by sharing your articles in relevant groups to attract better audiences.

Pro-tip: Try and get featured on LinkedIn’s Daily Rundown. You can ask LinkedIn editors to consider featuring your content by tweeting “tip @LinkedInEditors” along with a link to your article.

Build Profile Credibility

Building a strong profile and sharing great content is useless if you don’t come across as authentic and credible.

The best way to do that is to get featured on other platforms, like blogs and social media. For example, you can guest post on top blogs in your niche, and don’t forget to include a link to your profile in your author bio.

Quality inbound links help search engines, like Google, find your profile and rank it higher in search results.

Ready to Optimize Your LinkedIn Profile?

Creating a great LinkedIn profile is the first step towards attracting better clients to your business – but it goes beyond entering in your basic details.

You also need to create and share insightful content and build credibility online to maximize the results. Follow the tips above to create an effective LinkedIn profile.