Starting an eCommerce store is a daunting task. Generating sales for the store is even more challenging because of the enormous competition in this industry. For this reason, you must find creative ways to make your eCommerce store stand out from the rest.
Making sure that you can convert your online shop visitors into actual customers is what will determine the store’s success. With this in mind, customers experience is of paramount importance when it comes to improving your store. Moreover, you want your visitors to have a positive experience which will make them want to come back.
Positive customer experience means happy customers, which will lead to more new and repeat sales. It also means that the customers will leave great reviews, which in turn might attract more visitors.
With high traffic on your store and high conversion rates, the value of your store will rise. This, therefore, means that not only does improving your store get you more sales, but also it adds value to it. A high-valued eCommerce store not only mean a better ROI but can also fetch you more money if you want to sell it. Selling an online shop can be done conveniently through an ecommerce business broker. So, how do you boost your eCommerce store?
Here are the nine simple steps to help you effectively boost your ecommerce store:
1. Optimize your site
Search engine optimization is one of the most effective ways to increase site visibility. You need to build content that is highly optimized so that your website can show up first when a customer searches the web. Utilize keywords, proper titles, high-quality images, and backlinks to boost your site SEO ranking.
Creating high authority backlinks that are niche relevant to your e-commerce business helps you generate leads for your business. You can create backlinks through guest posting, listing one’s sites in a high-quality business directory, producing videos, creating a press release, or creating citations, and more. This will help increase your rankings on the various popular search engines such as Google and Bing.
2. Utilize Popular Social Media Platforms
The usage of social media platforms such as Twitter, Facebook, Pinterest, and Instagram has exponentially grown over the years. It is estimated that at least 42% of the world population are social media users. Social media marketing has been an effective marketing strategy which is proven by 73% of marketers who have used it for their business.
If you have no profile in any social media platform for your ecommerce store, then it’s about time you create one. Creating a page for your business will help you boost your sales and revenues. After you create a profile, make good use of social media marketing tools to increase your page likes and followers to raise brand awareness.
According to a study from IAB, 90% of consumers would recommend a brand to others after they have an interaction with them on social media. So, it’s essential to embed your social platform link on your site for your customers to follow you and easily interact with you when on their preferred social media platform.
3. Collect email lists
Collecting emails from your site visitors is another excellent strategy that can boost your ecommerce store. You can use different methods to help you grow your email list, including pop-ups, giveaways, or creative opt-in.
Later, you can repeatedly send more information on what you are selling and even promote your brand better to your subscribers. Use of personalization, imagery, responsive design, and appropriate call to action messages can enhance your email campaigns. If you send the right message to your target audience, then that will eventually boost your sales and revenues.
4. Offer Discounts and customer loyalties in your site
If you are starting an online store, then you can offer discounts for your products and services to attract new customers. This creates brand awareness for first-time customers and increases referrals to others.
When you have an established customer base, then you can launch a customer loyalty system to increase the number of orders from your loyal customers. An ideal customer loyalty program can help you win back customers who had left, collect relevant marketing data, and boost sales or earn more from repeat customers.
5. Improve the user interface and navigation
If you improve your site navigation, you will also enhance the user experience. Nowadays, customers have more options and are impatient, which means they want to find the items they are looking for in the shortest time possible. If your site has a poor user interface or is slow, then customers are more likely to abandon it, and they are less likely to return. Research shows that 40% of website users will bounce from a website that takes longer than 3 seconds to load.
Some of the tips that can help improve your site speed and navigation include avoiding excessively high-resolution images because they take longer to load and using web-optimized image formats such as JPEG, PNG, or GiF. Regularly check out your bounce rate on Google Analytic and your site loading time with a tool like pingdom.com to make sure that your site is fast enough, which can result in more conversions.
6. Get user reviews and testimonials
According to a local consumer review survey conducted by BrightLocal, 84% of online users trust an online review as much as a personal recommendation. So, getting user reviews and testimonials will help you improve your store sales.
You can set up automated emails after shipping asking your customers to give feedback or a review. Also, you can ask for reviews on your site, including your Facebook page, Google My Business listing, and any other relevant online review sites.
If you delight your customers, then you will get good reviews, and that will bring new customers. It’s advisable to ensure that reviews are marked up with Review Schema since it can allow you to score gold stars in Google’s search results. The more the gold stars, the better the chances of you getting more referrals.
7. Check the metrics
When you know the customer behavior when they are on your site, then you can quickly improve their area of interest. Google analytics will help you monitor your metrics to better understand which pages your customers love the most. Also, it can help you know the sites that have a high bounce rate so that you can improve it.
The metrics will also help you check how fast your customers make a purchase, and where your online traffic is coming from, which can enable you to calculate your return on investment for different marketing strategies.
8. Have a clear call to action button
Creating a compelling call to action button is also a vital step to help you enhance your business store sales. You should make sure that every page on your site has one clear objective and a call to action button.
The color, where you place the button, and even its size all contribute to the customers purchasing decision. Before you commit to any of these, you should test them thoroughly and find ways to optimize them fully.
9. Implement the cart abandonment software
According to the Baymard Institute, the general shopping cart abandonment is estimated to be around 68.06%, which translates to lots of lost revenue. How then can you maximize your conversions?
You can use software like PicReel that lures back a customer who decides to leave your site without buying. Alternatively, you can use the email automation tool like Omnisend to create marketing automation workflows for cart, product, and browse abandonment.