How To Optimize eCommerce For Conversions


Improving the website and allowing visitors to convert into one of your customers is called eCommerce optimization. Intentionally paving the way for the users to purchase your product and service is the end goal for an eCommerce site.

In a competitive eCommerce industry, it is vital to understand what is important and ways to fix it. Conversions are complicated on an eCommerce site and also the most critical metric. One must have hands-on knowledge of the conversion rates. With our experience of developing many eCommerce websites over time, our web design Manchester company knows how to properly optimise for high conversion rates. Blue Whale Media has developed many eCommerce websites with conversion rate and sales in-mind.

Conversion means when a person adds an item to the cart for purchase, made a purchase, or saved it to buy later. If several people take action against the number of people who see the page, it is known as conversion rate. To reach your goal, you can find out your eCommerce conversion rate in Google analytics.

It may be challenging to decide where to start. If your conversions are lower than expected, then it is required to try to increase the rate. That is why a step-by-step guide below will help learn about the essential optimizations to get more customers, sales, and recovery on your eCommerce site.

Impressive Homepage

Your homepage is the first impression. The usability and design of your website are going to convert the various visitors into regular customers. The homepage of the site should have all the elements that the audience is searching for.

Adding top selling products, offers, and hot categories make your homepage look more exciting and convincing. The users should lead through a specific path if you do not want to miss the opportunity of optimizing your revenue.

If you are new to an eCommerce site, then look through the guide to optimize homepages. It will give you more knowledge to make your website attractive. While keeping in mind the conversion goal, high converting product pages also help you create and design your homepage.


SEO is an essential tool that helps the eCommerce site more visible. Optimizing headlines, metadata, navigational structure, and product descriptions are how the eCommerce SEO usually works.

SEO helps you reach your audience without paying. After people are satisfied with your site, you can start to delight them with your products. It helps to overcome the hurdle of getting people into your website.

If you want your products to sell your products quickly, then an eCommerce SEO strategy is required. Using the right keywords and transparent URLs are a way of showing up when people search for products.

Search engine watch and others help to avoid the essential issues from the viewpoint of an SEO. Trying to concentrate all the options for a product into a single page and using a canonical tag makes the page more optimized.

Product Categories and Descriptions

About 11 to 21 % of visitors in an eCommerce site start their shopping by a small amount. Categorizing your products helps the visitors to find products rather quick and easy. Without it, it becomes difficult for the users and also consumes time.

Some people already know what they are looking through the description. While some use the category browsing as they are not very sure of the product they want to buy, you must categorize your products. It lays out a logical manner that makes your website easier to browse and search. It reduces the bounce rate and increases conversion.

Loading Speed

Nobody likes waiting, especially if you are visiting an eCommerce website to buy products. Sites with fast loading speed have an increase with the conversion rate. Pingdom’s Performance monitoring tool is an excellent way to test your product page loading.

Decreasing the file’s data size by compressing the photo and video, purchasing web hosting, and investing in a Content Delivery Network (CDN) are some speed optimization techniques.

Implementing the above techniques will help in improving the website and also increase SEO.


Videos are a way of showing the real products live. A lot of customers like to look at the product videos. They show what people are getting and also how to use it. It is a great way to improve the conversion rate by adding a demo video on the description page.

The survey shows that most companies that use a video to demonstrate their products have more positive effects on conversion. Revealing the specific function through video helps the user visualize. It also helps them decide how they want to use or keep it, whether at home or at the office. Showing the in and out of packing of the product gives a clear description of what to expect when they buy the product.

A great way to gain traffic is by uploading the video on YouTube, the world’s second-largest search engine, and linking it to the website.

Final Checkout Process

Most of the time, even though customers add products to the cart, they abandon it. The average cart rate abandonment is 69%. It has become a significant issue in the eCommerce sites. To eliminate the problem, simplifying the process of checking out is the right solution. Simple and easy checkouts are essential, as most eCommerce websites make it very complicated.

We can simplify the checkout process by adding the following recommendations.

  • Users require a persistent shopping cart which will help them return to their website without repeatedly re-adding them.
  • Around 26% of people leave their shopping cart when a mandatory registration to check out is enforced.
  • Automatically pre-filling the information before checkout, which the user has filled up, makes it easier for the user to process.
  • Keep a visible cart that will remind the customers that items are pending for their final purchase.
  • Offering coupons is a significant way of making a purchase. It helps a lot to reduce cart abandonment.

A complete solution in optimizing the final checkout process is impossible. But these recommendations can reduce the abandonment of orders and improve the conversion rate.


After reading through, you will now know how to handle eCommerce optimization step by step and increase your site’s sales.