How to Push Forward as a Startup in a Competitive Industry


It can be quite exhilarating to start with a great idea and form it into a service that can make money and propel yourself to success in your chosen industry. However, it can also be quite a stressful endeavour, as a startup often has to compete with the best of the best to find their place in the business landscape. When you consider the difference in experience and capability between a new business and an industry veteran, it is understandable to feel overwhelmed.

That said, everyone has to start somewhere. The one advantage you have over industry veterans is the fact that you have plenty of examples of startup success to go on, as well as the advances of modern technology to help boost your company. Here are just a few ways to push forward as a startup in a competitive industry.

On the topic of worker satisfaction and capability

Your employees will be the lifeblood of your business, which means it is never a bad idea to focus on building their loyalty above all else. Keep in mind that most employees looking to join a startup will likely have the idea to use your company as a means of growing experience. At the end of the day, a company that does not take care of their employees will be nothing more than a stepping stone instead of a hotbed for talent.

A good way to keep your employees loyal would be through the use of a decent employee incentive program. While it might be costly, fostering loyalty is one of the methods a startup can gain an edge in a competitive industry.

Going for quality as well as quantity

When it comes to quality and quantity, many thinks that you can only get one or the other. While such a thing does ring true in most cases, keep in mind that there are businesses out there specialising in both. For example, offers plenty of different types of office supplies that do not lack in quality but are at budget prices. While it might take extra research to find similar companies, it is entirely possible to gain quality and quantity as a startup.

Making use of social media

Last but certainly not least, when it comes to matters of marketing, it can be quite intimidating to make use of traditional marketing. Not only does it get expensive, but it can also end up making little difference for a small company. You can start by making use of social media as your initial foray into marketing. Not only does it offer a means of bridging the gap between customer and business, but it also makes an excellent source of precious feedback.

Running any startup is challenging enough, especially when most industries can be very competitive. That said, making use of the tips above will help you push forward and find your place in your chosen industry.