You probably have noticed that everything is just about a video while scrolling through your Facebook or Instagram feed. You might also spend quite a long time watching these videos. We jump from one video to another video on YouTube. 6 out of 10 people from us would rather want to watch video online than on television.

When you are a businessman, it’s really important for you to make the shift towards having a video marketing strategy. It’s one of the most gripping strategies in online marketing. Even short videos help you to grow your business. But did you ever wonder what makes videos such a successful marketing strategy and why are people so attracted to videos? Well, in this article, we will demonstrate the reasons why video marketing is essential to your strategy and how it’s helpful for your business. Let’s get started.

1.Videos Increase Engagement

Visual contents help you with greater engagement, especially when you share them on social media. Audiences engage, share, and comment on video content 10 times more than bogs or related social posts. Videos on Facebook Business pages increase user engagement by 33%. While Facebook is the best source of leads for Ready Artwork, you can showcase your company culture and have a team to share these videos on their personal profiles. The moral is, making or editing videos for your business will help your audience to get to know you and trust you.

2.Adds Personality to Your Brand

A picture has a thousand words, but even a short video has a million words for your brand. If you want to brand your company and increase brand awareness by 52%, go with video content. You can show off your team personality while being relatable to your clients. It will allow you to gain trust and emotion with the audience through the video.

3.Video Presents Your Products Better

You can show off your products in a 3D realm, then why are still displaying them in a flat image? In a flat image, your customers can’t actually see how to use it. Videos help you to improve how your customers interact with the product. For example, you should not take a photo of a new lipstick when you can highlight the colors and the product in a video.

4.Videos Provide Visual Explanations

No doubt that our brains prefer visuals. In fact, 90% of information conveyed to the brain is visual and we retain 80% of what we see in comparison to only 20% of what we read. So, why are making it difficult for your customers? My recommendation is, “make it visual”. It would be so exhausting to read a large amount of text, a video provides the information more easily and it is retained and understood.

5.Highlight Your Company’s Accomplishments

Your customers should know your achievements and capabilities because you put in a lot of hard work in the business. And you can’t think of any better way than video to capture that.

6.Raise Retention Rates on Your Website

65% of audiences watch more than ¾ of an advertisement when the content is in a video. It’s more than most of the text-based contents. Videos will keep your visitors for an average of 2 minutes longer, which is why you can capitalize on this by exploiting a video loop on your website. It’s a visual way to display products and it’s the first thing that a customer sees. It will draw their attention to the product and keep them engaged on the site longer.

7.Increase Customer Conversions and Boost Sales

Video converts more customers, it’s the most important reason for using videos in your marketing plan. According to 71% of marketers, video conversion rates can outperform other marketing content. In fact, 85% of customers are persuaded to make a purchase after watching a product video. When you go to buy something, you will want to have visual content to buy it. What I’m trying to say is, videos allow your customers to trust your company and the product.

How to Create a Video?

Creating a video depends on what content you want to make. But with these tips, you can create a killer video:

  • You have to explain what you want to present and what you are doing. You just have to educate your viewers.
  • You need to add value to your video by finding a reason for people to want to share your video.
  • You should tell a story throughout the video content. Without a story, your video will turn out to be a boring one. Just keep it short with a story, simple and coherent.
  • You can publish it on social media platforms such as Facebook, YouTube, Instagram. Don’t forget to make a video mobile friendly.

It’s not obvious that you have to make it very fancy. It just has to be good quality content which is either entertaining or helpful or even both. It’s just the beginning for you. If you want to compete with your competitors, start making use of video marketing. Hopefully, we could provide you enough information about the reasons that you should consider adding video content to your marketing strategy.