I Saw the Sign: 7 Tips for Designing Business Signs That Attract Customers

Business signs do more than just point to a location or display a company name. They attract customers and help increase sales. Here are the design tips that will make your customers notice your store and help you move inventory.

According to a recent study, businesses should spend around 8 percent of their annual revenue on advertising and marketing. Spreading the word about the services and products you offer is the only way to attract more customers.

Doing things like having a great website constructed or even being active on social media can help you reach a larger audience. However, if you are trying to attract local business, one of the best things you can do is invest in business signs.

Developing a sign that is both appealing and informative should be your main goal. In many cases, working with the professionals will help you achieve this goal.

These professionals will be able to take the needs you have and use this information to develop a winning sign design.

Read below to find out more about how to create a great sign for your business.

1. The Text On Your Business Signs Needs to Be Short

The biggest mistake that most business owners make when it comes to designing a sign is making the text too long. Ideally, you will want to keep the text on your sign under 15 words. By doing this, you can avoid confusing a prospective customer.

Having too much text on the sign can lead to your message being lost on a potential customer. Before taking your message to a sign design company, such as Image360, you need to read over it a few times.

Doing this will allow you to catch any errors that may exist. Rushing through this process may lead to errors that can cost you business.

2. Try to Use You or Yours in the Text

Making the text on your sign more personal is always a good idea. Allowing the reader to put themselves into the message being given is essential.

The last thing you want is for your message to seem too robotic or impersonal. You want to make prospective customers feel like the message on your sign is just for them.

If you are having a problem coming up with the right text for your sign, you may want to reach out to a content marketing professionals. These companies will usually have an array of different writers that can help you come up with engaging text for your new sign.

3. Don’t Forget the Graphics

Some business owners get so wrapped up in the text on their new sign that they forget all about graphics. A powerful graphic has a way of pulling a person in and making them take notice of what you are offering.

Unless you have a background in graphic design, it is probably best to let professionals handle this. Before hiring a designer to help with this project, be sure to get a look at the work they have done in the past.

Usually, a graphic designer will have a portfolio of previous work they can provide you with. Looking over a few different portfolios will allow you to see which designer is the right fit for the job at hand.

4. Legible Topography is a Must

Getting too fancy with the fonts on your business sign can make the text unreadable. While having appealing topography is important, you don’t want to let it get in the way of your marketing message.

Once you have decided on the type of font to use, be sure to use bold lettering to make your text more readable.

Some business owners think that putting their text in all caps will help with readability. In actuality, all caps can be a bit overpowering and may give off the wrong message to readers.

Consulting with a knowledgeable sign design professional can help you figure out how to properly structure your text in an appealing way.

5. Use the Right Colors

Does your business have a logo in place? If so, you need to make sure these colors are used heavily in your new sign. By doing this, you can help to increase brand awareness with ease.

When designing new signage, one of the main concerns you have is keeping a sense of consistency. Failing to keep the look of your marketing materials consistent can lead to a variety of problems.

If you aren’t consistent, chances are you will confuse consumers. Remaining consistent will help you establish trust with prospective customers with ease.

6. The Purpose of the Sign

One of the best ways to make the sign design process easier is by establishing what the purpose of this advertising tool is. Are you launching a new product? Do you want to attract attention from people passing by your physical location?

Regardless of what your motive is behind the making of a new sign, you will need to use this information during the sign design process. If you are launching a new product, chances are you will need to pictures of it on the sign.

By doing this, you can provide consumers with a glimpse of what is being offered.

7. Contact Details are a Must

When designing a sign, you need to make sure your contact details are prominently featured. If these signs will be featured in different parts of your area, you want to make it easy for people to reach out.

The best way to do this is by putting your business phone number or web address on the sign. Doing this will make it much easier to get new customers.

Hiring the Right Professionals is Vital

In order to get the right business signs, you will need to work with experienced sign makers. Going online and looking at the reviews a sign company has is the best way to find out about their previous work.

Are you looking for more information about business marketing and advertising? Check out the engaging and informative blogs we have on this subject.