Enterprising Italians launched a clothing line under the brand name “Steve Jobs.” Apple was quick to rebel. The technical giant submitted a petition to the European Union’s intellectual property office. The trial lasted 3 years. However, the petition was rejected.
Trendy Italian jeans “Steve Jobs”
Giacomo and Vincenzo Barbato have already released t-shirts, jeans, bags and other accessories. In the future, the brothers plan to sell electronics under this brand.
Most likely, Apple will try to challenge such the Barbato brothers activity in court. Otherwise, soon on the same shelf in the store will be the original iPhone and Italian smartphone Steve Jobs.
Avoiding these problems can be through online trademark registration. Bonamark service will help to patent your brand in more than 150 countries. All your documents can be translated into more than 20 languages. Also, before filing an application for the trademark registration, you will find out whether such a symbol is already used. If you are not sure about the logo choice, order a marketing study.
What does the Italians logo look like?
The famous developer’s name is separated by a large bitten letter J with a leaf from the top. Fashion designers from Naples for several years worked for other clothing brands. Then they conducted a marketing study and found the Apple’s owner had never patented his own name. So this bold idea was born.
More useful start-ups from the fashion world
Website Rent The Runway. The service allows you not only to buy, but also to rent or exchange your clothes. The online wardrobe selection function is available.
Bundles is a bot replaced friends during shopping. The virtual consultant gives advice, remembers your choice, looks for clothes on partner sites.