SEO, the abbreviation for Search Engine Optimization is the process of affecting the Online visibility of a website or a web page. To boost SEO quality Blogging plays a big role by positioning your website as a relevant answer to your customers’ questions. Generally speaking the more frequently a website appears in the search results list, it will attract more visitors from the search engine’s users and these visitors can then be converted into customers. SEO may target different kinds of search and is more focused on national or international searches. SEO content can include Product pages like posts written on Amazon, Blog Posts, Articles, Videos, Infographics, Slideshows and many more
- Image Search- Image search is a specialized data search used to find images. A user wanting to search for images, may provide query terms such as keyword, image file/link, or click on some image, and the system will return images “similar” to the query and the search criteria could be meta tags, color distribution in images, region/shape attributes, etc.
- A Video Search- is a web-based search engine which crawls the web for video content. They are computer programs designed to find videos stored on digital devices, either through Internet servers or in storage units from the same computer. The main use of these search engines is the increasing creation of audiovisual content and the need to manage it properly, and these searches can be made through the audiovisual , which can draw out information from audiovisual material and record it as metadata, which will be tracked by search engines..
- Academic Search – This page contains a representative list of major databases and search engines useful in an academic setting for finding and accessing articles in institutional repositories, academic journals, archives, or other collections of scientific and other articles.
SEO as an Internet marketing strategy considers how search engines work, the requirement of the people as to what people search for, the computer programmed algorithms which dictate search engine behavior, or the actual search terms or keywords typed into search engines, and which is the most preferred search engine choice of the audience. Another important tactic of the SEO is promoting a site to increase the number of back links or inbound links. Also optimizing a website may involve editing its content, deleting and adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. There are various books available on this topic on various websites like Amazon and one can avail huge discounts on upcoming Black Friday Sale.
Search Engine Optimization techniques are classified into two broad categories:
1) Commonly known as White Hat are the techniques that search engine companies recommend as part of good design and second one is the technique known as Black Hat of which search engines do not approve. It is through spamdexing that the search engines attempt to minimize the effect of this. Among the two it is the White hats that tend to produce results that last a long time, whereas the black hats are threatened by the fact that their sites may either be banned temporarily or permanently once the search engines discover what they are doing.
There are other factors which can increase the prominence of a webpage within the search results. To improve the visibility of the important pages Cross linking technique between pages of the same website is beneficial. By adding relevant keywords and updating the content in order to keep search engines crawling back frequently gives additional weightage to the site. And the Search engines use complex mathematical algorithms to guess about the most sort after websites a user seeks. The key point is websites getting more inbound links , or stronger links are presumed to be more prominent among the users.
The Search Engines in order to present the most appropriate result for the user , uses Spiders, that seek out information, then investigate and analyze each of the web pages, the one on top priority is the one that fits well with the search that is being performed at the moment. Then, accordingly they rank the pages and present the results as a list, the first one being the most popular/appropriate one, basically: the best one.
SEO’S STRUCTURE: ON – OFF
The spiders analyse your content related to the topic or keyword and ranks your article depending upon some external factors like the popularity with social networking for eg. How much it is shared or commented upon, so in other words it measures the relevance and quality of the content and then ultimately decides if its worth showing the user or not. A lot depends upon the usage of keywords in the content.
Another thing to remember is Off-page optimization that refers to all those external factors that affect the positioning of your article one of them being the Backlinks that point to our articles using a link.
Search Engine Tips to optimize the Blog post include:
It’s the first place the algorithm analyzes,
The second place spiders analyze are headings H2,3 & 4 and the most preferred one being H2
Use the keywords a few more times
ALT TEXT IN PICTURES: -Usage of pictures is another element you can optimize to direct traffic to your blog and also ensure that Blog is mobile friendly.
These are important factors which try to influence your article’s position on the search engine results list. Stay on top of your site’s analytics. Analysing and regular update of your SEO content including page views ,links and comments are good measures of success.