You don’t have to look too hard to find ways of boosting your online traffic levels to your website. But, there’s good traffic, and bad. It’s an important distinction to make, because the poorer quality of visitor you get to your site, the less you will make as a business. It’s as simple as that.
It means you can invest your entire online marketing budget on SEO – but still not make any more sales. Here are some tips for you to improve the quality of traffic on your website.
Be careful who you hire
First of all, there are too many companies out there that promise thousands more hits on your website but fail to deliver quality. And, in many cases, using these firms can even harm and damage your site. You need to do a lot of research before hiring anyone to make sure they are legitimate.
Ask for comprehensive reports on their traffic quality and sources, and look carefully at your analytics. Over half of all searches are automatic bots these days, so there will be a lot of sorting the wheat from the chaff.
You can also boost your traffic quality by advertising. There are a few ways of doing this, from Google Adwords through to standard advertisements in your local paper. As long as you are targeting the right areas, it’s a great way to improve the value of each visitor. They might be more likely to buy, for example, or could be further on in the buying process, at least.
There are a few things to avoid, however. Advertising through spammy means is never going to work in the long-term – and you could face repercussions. Spam emails are common, for instance – as are posting links on link farms and private blog networks. In simple terms, they just won’t work in the long run, and you are damaging your business.
Is your website converting as well as it could? Again, there’s no point investing in getting more traffic until it does. A poor website means that regardless of the source, all your traffic will be ‘bad.’
No one will buy anything, or sign up for your service if you aren’t addressing your conversion. There are 6 ways to improve eCommerce conversions, for example, so make sure you understand what needs doing.
Once you have a few of these methods up and running, it’s vital to see how effective they are. You have to monitor every last metric, such as conversion and bounce rate, to see if your new ideas are working. If they aren’t, it will give you a good indication of what needs tweaking.
Whenever you test any new approach, always make sure you set up a new campaign and trial your new method on a small section of your traffic. This way, you won’t be messing up anything that might be bringing you success.
As you can see – the volume of traffic arriving at your site isn’t that important. It’s the quality that counts. Get it right, and you will see significant improvements in your performance.