SEO, or search engine optimization, is a great way to improve your ranking in search engine results pages, but these benefits don’t happen overnight. Business owners want to be able to measure their results right away, and it’s not always easy to determine how an SEO post is doing initially.
SEO success could mean more customers, but it doesn’t necessarily guarantee it and that’s why it’s important to track your success by being observant about the number of customers coming in, where you rank amongst important keywords, your click-through rate, engagement, plenty of other metrics.
When your business needs content to increase your digital marketing services, grow your business online, and meet the needs of your consumers, it’s important to be aware of the effects of a successful SEO campaign and an unsuccessful one.
Unsuccessful SEO Campaigns
Some factors make it hard to determine when SEO is working, including changes to the search engine’s algorithm, competitors outperforming you, and how users are using search.
Google constantly updates its search algorithm to make search results better for Google users.
Your business could handle these algorithmic changes using modern SEO guidelines to minimize the chances of being hurt by an update.
If your competitors want the top position in Google for a targeted keyword, that makes it harder for you to rank as the number one result. If your competitors take an aggressive approach to their SEO campaigns, your ranking may fluctuate.
Search engines take note of the way users interact with your website and rank search results accordingly. The search engines favor websites that satisfy users and target information they find helpful. So changes in searcher behavior will affect the way you see SEO results, especially seasonal businesses.
How to Measure a Successful SEO Campaign
Using analytics tools and keeping an eye out for certain metrics could help you determine when your SEO efforts are fruitful. Google Analytics can be one of the best tools for gaining insight into your website and it can be used to track how long users typically spend on a specific page, what percentage bounce from the page, and how many conversions each page produces.
Ultimately when someone visits your website, it’s a success if you get them to do something. Sometimes you want them to make a purchase, download your new e-book, or fill out a form, but if your business has seen an uptick in online conversions, more than likely, your SEO campaign is being successful.
Pay Attention to Website Traffic
Successful SEO tactics help search engines rank you higher in search results and earn more traffic. When your website’s traffic increases, it won’t increase your search ranking but it will improve your click-through rate.
Time on Page and Bounce Rate
Once you start to produce SEO-quality content, you should notice an increase in the time-on-page. When you notice an increase, this means that you are producing SEO content that captures your user’s interest.
Bounce rate refers to the percentage of people that leave your site after viewing just one page. If your content does not provide what the users are looking your bounce rate will remain high and your SEO efforts need work. Google Analytics shows you the bounce rate percentage, and if you see it decreasing over time, your SEO efforts are working.
Using the right SEO strategies, properly analyzing their effectiveness, and making changes when necessary can help ensure the success of your digital marketing efforts. Effective SEO campaigns can increase your business’s reach and audience while contributing to the overall growth of the business.