Is Opening an Online Store Worth It in 2020?


The ecommerce business has continued to grow, and many people are now taking advantage of this new frontier to make quick cash through online selling. If you have a brick and mortar business or you want to start a new business, does it make sense to have an online store? This is a common question that most aspiring online sellers ask themselves. The truth of the matter is, starting an online store still makes sense and it’s worth your time and money.

You are completely remote

Because the internet is available everywhere, it has become easier than ever to connect with new customers. This has made online selling simple because you can market your products online to reach a wide target market beyond your physical location. This wider market reach and increased product exposure is one of the reasons why online sales revenues have skyrocketed over the last few years.

It’s affordable

When you start an online store, you can take advantage of free trials given by some of the leading ecommerce platforms to launch your virtual store. This can give you an idea of whether or not you are in it for the long haul. Renting commercial real estate in prime locations is usually expensive and out of reach by most startups. When you compare the cost of starting an online store with that of a physical store, you will realize that it’s cheaper to go for online selling.

In addition, your inventory system, accounting, and other records are all automated and in real time when you opt for an online store. This saves you time and money that you have used to hire more people to do that work for you.

You can target your customers

Finding your ideal clients doesn’t have to be difficult when setting up your online store. In fact, you already have all the tools necessary in order to reach the right demographic for your products and you already have that data collected for you. In fact, having an online store is one of the best ways to reach the right people at the right time. Whether you choose to do this through ads or social media promotion, you can have a much simpler time finding the clients that will matter to you the most.

Marketing is simplified

Many buyers have changed the way they do shopping, especially millennials. Today, the majority of customers prefer online shopping, and you can take advantage of this fact by conducting your marketing properly. Look to reach them through popular social media platforms such as Facebook, Instagram, and Twitter. You can also start with free marketing plans if you have a limited budget and then switch to paid ads and use of social media influencers to reach a wider target audience and build your online brand image.

If you are still unsure about whether or not an online store is worth it, there is no better time to start than now.