Is Your Website Optimized for Voice Search?


voice search

Voice search has become immensely popular in the last few years and according to various researches, almost 50% of the web users opt for voice search more than twice a day. In fact, it has been predicted that by 2020, more than 50% of search queries will be voice only. The rapid growth of Siri, Google Assistant, Alexa, and Cortana completely changed the way people search for information. They don’t type anymore; instead, speak to the AI-powered voice search tools just like a human assistant and get answers instantly. So, if people are searching differently, the SERP positioning of search results are bound to be different. Then how do you optimize your website for voice search?

Optimize the web pages for local search: Most people use voice search to find nearby places such as restaurants, hotels, cafes, ATM and more. So, when they speak, they say “find pizza delivery near me” or “pizza delivery near Boston”. Therefore, you need to use long-tail area specific keyword in your website content. On the other hand, Google answers the “near me” searches by checking user’s exact location and the Google My Business listings. Make sure that your business is registered in Google My Business and that every data about your company is correct. Select the specific business category to help Google narrow down the search results. For example, if you offer only takeaway and home delivery service then skip “pizza restaurant” category and choose “pizza takeout”.

Concentrate on long tail keywords: People don’t use voice search in the same way they perform text search. For example, when someone types, he writes “off-page SEO tips” and when he uses voice search he says “how can I improve my website’s off-page SEO performance?”

So, you need to think how people may speak to find a product or service you offer. It’s not the same as long-tail keyword research you have done so far. You can either ask voice search tools some queries related to your business and find keyword ideas or you can use a tool like “Answer the Public” for long-tail keyword research. You can also inspect Google Search Console reports to find keywords.

In order to insert long-tail keywords, you can use Q&A style content on your website. Most people think that only the FAQ page is suitable for Q&A content, but the truth is you can compose such content for other pages too. For instance, you can write Q&A content for your product/service page. Suppose you offer plumbing services and someone searches for “hot water plumbing solutions near me”. If your service page contains Q&A such as “what type of plumbing services you mostly need?” or “are you looking for hot water plumbing solutions?” then it will surely get a good rank on SERP.

Boost your microdata: Don’t forget to submit a sitemap to Google and include all the relevant information people may ask using voice search such as location, phone number, opening and closing time etc. The next step is to use microdata to help Google understand what these elements are. You should check Structured Data Markup Helper by Google and find out the various types of data you can markup.

Conclusion

Besides the aforementioned factors, if you want to make your website voice search friendly then you must optimize it to fit mobile screens and also keep it lightweight so that the website loads quickly. Just keep making small changes and after a few months, your website will start showing up among the top results. To know more visit our site – https://www.tayloright.com/