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Try as hard as you might, you can’t ignore your search ranking. If it’s low, it doesn’t matter how fantastic your company is, how fantastic the products you sell are, you’re still going to have serious trouble finding success. The problem is that with a low ranking no one is going to find your company to buy from you. So you need to understand what impacts your search ranking and what issues can bring it crashing down. There are quite a few to consider here, but let’s begin by thinking about time.
Tick, Tick, Boom
That’s the sound of a customer who has become bored waiting for your site to load and clicked on another company site instead. One who is most likely a direct competitor to your own company. Now, of course, this is a problem, and it shows the importance of time. Google will actually alter your ranking depending on how long customers stick around. That’s important for two reasons. First, you don’t want customers to be frustrated due to long loads. That’s why you do want to invest in the service of a website hosting company. Second, and perhaps, more importantly, you don’t want them to think your site has nothing to offer. Then, even if the site loads they will click away. So, the trick is to make sure you’re adding lots of fresh content that is unique and appealing to customers.
Relevant SEO
You will almost definitely be using some form of SEO on your site, and you might be choosing to add links. Links are a great way to boost up that ranking, but the problem is that poor SEO can actually bring it crashing down. And, these days, poor SEO isn’t actually as dastardly as you might think. It’s quite easy to accidentally use what are considered poor SEO tactics. For instance, we can look at a recent penguin update as evidence as this. If you don’t know, a penguin is a Google penalty that will be applied to your site if it’s found to have poor SEO techniques. But what does this mean?
Well, you could be posting about fashion online and adding links to the content. It’s important that all the links in that content match the overall concept which is fashion. It might also be worth examining whether they match the same region of the source site too. You see? SEO is a lot more complicated than it used to be and you must be wary.
Attack Of The Competition
You might have heard of a negative SEO attack. This is quite a clever way to take down a competitor online. You can create content with their company name as a keyword and slant it negatively so that anyone who reads it will form negative opinions of the company. It does happen, and it’s something that you may want to watch out for by occasionally searching your company. While you can’t always remove a negative SEO attack, by being aware of the problem you can fight back with positive content to boost your ranking further up the SERPs.
These are just some of the issues that can completely cripple your search ranking and bring your online business crashing down.
