The Top 7 Reasons SEO is Essential to Online Success

The Top 7 Reasons SEO is Essential to Online Success

Search Engine Optimization (SEO) is critical to increasing your online presence and, in turn, your ability to generate revenues. Any knowledgeable webmaster knows that in order to drive traffic to your site, you need the highest Google ranking possible. Let’s see how organic SEO is essential to growing your online business.

1. CTR is significantly higher in the first positions

The winner takes it all, and that’s especially true when talking about Google rankings. Being in the top 1 ranking will grant a CTR which is at least 200% higher than the closest runner-up. The CTR falls down from an average of 30% for the top position to a meager 2% for position 9 and 10. And what about page 2 rankings onward? Well, experts simply say that “the best place to bury a body is page 2 of Google.” Feel free to guess why.

2. The Internet is never offline

Conventional marketing must rely on factors such as time or location to set up the right advertisement that will focus the right buyer. The Internet, on the other hand, never sleeps. Servers are always online, and potential ads are available on a 24-hour basis to anyone who accesses them. Think about the hypothetical cost of running a TV ad that will run 24 hours per day, every day.

3. Online advertisement is global

No other conventional advertising can reach so many people as online marketing does. A traditional newspaper can just reach a few thousand local readers within a particular city. The English language is spoken by anywhere up to 1.8 billion people around the world, and you can reach them all with just a website that is optimized to rank.

4. Organic SEO is cheaper than other forms of online advertisement

The cost of just a couple PPC keywords can easily drain all the advertisement budget of a business, often building up to several tens of thousands of dollars a month. The cost of SEO services is, on the other hand, just a fraction of this price, providing an extremely effective, yet inexpensive, long-term strategy to increase site traffic. Given its low initial price and even lower maintenance cost, SEO is always a sound investment to support your business growth together with another form of advertising.

5. SEO can help you establish trust with your audience

In order to improve your SEO efforts, you must write good content. The better is your content, the higher will be the engagement of your readers and, in turn, the trust your brand will build. Talking to your customers means building a relationship with them, even if you’re doing it indirectly just by writing a great blog post or article. By entertaining and educating your audience, you will eventually convince consumers that the product or service they’re looking for is exactly the one you’re selling.

6. If you don’t do it, someone else will

The Internet is not the future anymore. Since the widespread diffusion of digital and mobile technologies internet has definitely become our present, and anyone who refuses to establish its presence in it is doomed to obsolescence. What’s more important though, is that if you don’t grab the audience, you could reach by optimizing your website, someone else (such as your competitors) will. And the more you fall behind, the more customers will abandon your business to enlist the services of a flashier, more modern alternative.

7. SEO enhances your business credibility

If Google trust you to be in the first positions, this means that your website is relevant and better than the others below you. Although this may sound a little far-fetched, this is the first thing that many consumers will thin, even on a subconscious level. Believe it or not, a higher ranking is seen as some sort of “vote of confidence” Google gave to your business.

SEO is one of the most important components of a successful online strategy. A website that ranks organically in the highest SERP is guaranteed to thrive and grow. SEO is a key asset to optimize the chances your brand gets noticed by reaching as many users as possible.