Digitalization has grown from being an option to a matter of survival. Not being able to keep up in the perfect world of digital transformation can make or destroy your business ventures. As a matter of fact, researches have shown that over 42% of business owners consider digitally-conscious markets as the main threat to their survival. If you don’t want to be left behind by your tech-savvy competitors, you must make the digital transformation, a priority, with the following steps;
Conduct a Current Digital Appraisal of Your Business
Just before you take new steps toward developing a perfect digital transformation strategy, you need to know where you are coming from. There are chances that you are already making use of certain digital technologies such as Cloud migration, are there some decade-old technologies still holding you back? You can’t build a future-ready business with old technologies. Perhaps you should have an approach to IT consulting to help the IT experts evaluate your current digital situation and recommend the way forward.
Assessing the current state of your business, as regards the use of digital technologies will help you define what exactly is happening in the organization. You must be able to identify areas where your current demands have not been met. You must also answer the question;
How will a digital remodeling contribute to my company objectives and goals?
As much as new smart digital technologies are helping businesses achieve their goals by staying efficient and competitive, one effective way of approaching the digital transformation in the modern era is a tool that will help you achieve a specific goal. Will the adopted technology be effortlessly integrated into your existing business strategy? If the new technology cannot integrate whether partially or fully into your business agenda, then it may not be worth trying out.
Identify the New Key Technologies
There are lots of new technologies that are being adopted rapidly by organizations these days, this does not mean you must implement every new technology your business growth and survival. The choice of technologies you should make must depend on the process you want to optimize. From wearables to makers, Beacons, Internet of things, Virtual Artificial Intelligence (AI), and automated payments, there are lots of new technologies out there. You need to also consider technologies for social, mobile and real-time business integration.
Don’t be overwhelmed by all these modern technologies, simply focus on technologies that fit into your business goals and objectives and implement them efficiently. Perhaps, IT consulting will be the right starting point.
Identifying a new technology comes with setting out a budget. You don’t have to spend your entire company resources because you were told that new digital technology will increase your Returns on Investment (ROI).
When setting out the budget, the Executive board, IT team, and finance staffs must have series of meetings and evaluate the technology in other to come to an agreement for financing the technology. It is important to keep in mind that the budget for a new digital technology must take care of not only its price, it must also include training for employee and costs of support. The temporary loss in productivity during implementation must also be considered.
Choosing the right type of software, for instance, will require a deal of patience, research and testing several candidates. The features of new technology must satisfy the needs of your employees. If you have future plans of expanding or growing your business, then the new technology you adopt must be scalable. It will also make a lot of sense if you establish a strong connection or bond with the technology’s vendor for prompt response to any issue.
Have a Digital Roadmap
Now that you understand what to do about implementing digital technologies in your business, it is time you define a roadmap for the implementation of those technologies identified for your business. You may want to test the new technologies on a small scale before integrating it fully into your goals and objectives. Each phase of executing these new digital technologies must have its own risk-mitigating features which means the risk of execution must be reduced at different stages.
Your implementation roadmap must also contain the securing of approval from top management and staffs, and finalizing the implementation procedures with the technology vendors. Make sure you follow your digital road map and you will avoid those errors that can frustrate your implementation of a digital product.
Determine Your Key Performance Indicators (KPIs)
You need to have a means of measuring the effectiveness of your deployed digital technologies. Your KPIs are the metrics that will determine the effectiveness of your digital technology implementation, they will also guide your future decision-making. You need to have a timeline where regular updates and upgrading of your implemented digital technologies can be performed.
Do you want to measure the success of the digital technologies based on results or the number of executed processes that have simplified your day-to-day business running? If you are implementing a technology to boost social media engagements, then you need to measure results based on the increase in the number of responses to your social media content. With your key performance indicators, you will be able to detect areas that need to be changed or scaled up when implementing your digital technology.
Implement Cloud Migration and Customer-Oriented Technologies
Cloud-based systems for business management are a lot easier to scale and maintain. With cloud technologies such as cloud storage, you can safely store your sensitive business files and data, without the fear of losing them to natural and non-natural disasters. Hardware and software failure can lead to outright loss of company data and files, also your business systems can be compromised, but Cloud technologies are much more secure and files can be
retrieved easily from them.
You must always have your clients in mind when settling for digital technology because they are the ones who will decide whether the new technology is helping them to achieve their aims and objectives. As one of the most secure technologies around, cloud technologies come with multi-level security systems against hacking, phishing, and other forms of security challenges. For this reason, there is every reason you may want to consider this technology especially if you are a beginner in the digital world.
Implement Digital Marketing and Data Analytics Solution
In order to make informed and well-thought-out decisions, you need digital technology with data analytics. These analytics are tools that help you determine customer behavior patterns and that will help you adjust your products and services to better meet their wants and needs.
Similarly, new and smart digital marketing technologies must be implemented in your business technology strategies. These are digital channels that combine and track the effectiveness of your social media, Search Engine Optimization, Online SEO marketing and content marketing. The purpose of installing and adopting these technologies is to ensure that your products and services reach wider audiences.
It is also important that you create an open feedback culture, this is the only way to detect employee frustrations, disengagements, and resistance to the digital transformation agenda. Open communication has remained a key ingredient in the successful implementation of a digital revolution. Based on the feedback you receive, you can determine whether to continue using the digital technology re-train your employees or settle for another digital product.
Educate and Empower Yourself
All your digital technology transformation will go in vain if your staffs are not willing to adapt to their implementation. It is important that your corporate culture continues to adapt to new digital challenges and transformation. In addition to retraining staffs on how to make use of this new technological implementation, you must have a scheduled maintenance service plan with technology vendors where any issue that arises in the installation and usage of the technologies can be handled efficiently without compromising the safety of your business.
Digital training perhaps is the most convenient form of training for staffs, it is a form of contextual learning where staffs can actually perform what they are learning hands-on. With on-screen learning and guidance, users will learn to use new technologies while completing the tasks for which the software was designed.
In Conclusion, it is important to keep the process of implementing digital technologies, an open-minded one. This will help you avoid rushing into a technology that will do more harm than good. Remember, many digital technologies are still in the process of being recalled due to bugs and other technical issues, hence you must not be in a hurry to implement them.
In order to maintain a high level of usability and productivity, an enterprise must put a structure in place where users of digital technologies are being re-trained and updated on new upgrades to such technologies. Perhaps the convenience of your employees when using these new technologies are as important as any other factor in this case. Digital transformation doesn’t have to be hard if you use the right implementation tools.