Keywee, content marketing startup Gets $9.1M in latest funding

What does Keywee do?

Keywee, is a content marketing startup founded in Israel by Yaniv Makover and has its headquarters now in New York. It uses natural language processing, machine learning and social graphs to match the stories with users.

Keywee analyzes your content and automatically finds qualified audiences which drives business results. It offers the marketers a new approach to content marketing driven by data and deliver concrete and measurable success which the publishers and brands need for optimizing the ROI of their content marketing initiatives.

Keywee is a revolutionary content marketing platform with latest text mining technology and a data layer for helping leading brands and publishers to find the audiences who meet their specific business goals for their content.

How much Keywee was funded?

Keywee raised $9.1 M in Series A funding on March 24^th, 2015 from a group of financial and strategic investors. The funding was led by Innovation Endeavors and LLC along with UpWest Labs and The New York Times Company. This round of funding includes the seed as well as Series A round.

What is next for Keywee?

Keyfee, currently makes most of its money based on the amount its customers spend on ads. It is to soon start rolling out a subscription service to help automate content creation.

The startup plans to use the money partly to grow its sales and marketing team. It is looking for a head sales in New York.

More about Keywee

Keywee was found in January 1^st, 2013 by Yaniv Makover. This startup is entering the fray to help publishers improve traffic and readership on their own websites, specifically around content marketing and paid content.

There are many businesses which offer different takes on the content recommendations, content discovery etc including Taboola, Newscred, Outbrain etc. However, Keywee is different as it positions itself somewhere between ad tech and content discovery.