Mack Weldon raises $4M in Series A funding

What does Mack Weldon do?

MackWeldon is a clothing brand for basics which uses technology in different ways. It is a basic brand which offers socks, underwear and undershirts of high quality and affordable price.

How much Mack Weldon Funded?

Mack Weldon has raised $4 million in Series A funding  on February 24^th from the investor RiverPark Ventures, Lyrical Partners and Bridge Investments.

Previous funding

Raised $1.9 million in seeding round in 2014, which brings the funding to a total of  $5.9 million.

What is next for Mack Weldon?

Founder Brian Berger said that a big problem with department store experience for a guy buying underwear is it is very overwhelming, unless he has the habit of going to the same brand, getting the same size and being on his way, trying to sift through the numerous brands and products can be very confusing. So he said that goal of Mack Weldon is to make the process of buying essentials easy and convenient.

Berger also said that the return rate is less than 3% with a 40% re-order rate within 6 months of a purchase.

More about Mack Weldon

Mack Weldon is a consumer internet, fashion and e-commerce company which claims to re-invent men’s basics. It was founded by Michael Isaacman, Brian Berger  on January 1, 2011 and has its headquarters in New York.

Its goal is to make the process of buying essential easy and convenient. It wants its customers to first try and love their products and then the company will make it easy for the customers to reorder and replenish.

Mack Weldon is about fusion between old-school quality and modern day technology. It has changed the experience of buying underwear. It has a robotic warehousing for a start up, which helps get the products to the customer faster and in a more cost effective manner.  Instead of people moving around the warehouse to find the undergarments, the robots bring each item to a central area for packing and shipping.