Mariana raises $2M

What does Mariana do?

Mariana, is the revolutionary targeted business to business demand generation platform which leverages deep learning. It is a deep learning marketing automation platform. The company reduces costs of acquiring prospects by up to 50 times by doing business to business marketing in reverse. Typically, business to business marketing uses a catch as catch can approach using a mix of broad yet siloed approaches for finding prospects, with only one in four qualified before handed to sales. 95% of these leads do not convert. However, this company is a new model which reverses that, delivering on the promise of personalized marketing by flipping how marketing can be done. Not marketing then people picking. Instead people picking then creating the right marketing. The company has almost 50K real time data points for finding the living, 360° picture of every prospect. As the business knows each person, they know that each person wants. The company knows the right place each content resonates and it processes real time, thousands of times a day so any time the user is on time. Out of the stealth, the company doubled its revenue goals in Q3, and is now looking for one or 2 investors for closing its seed round.

How much Mariana was funded?

Mariana raised $2M on March 1, 2016 from Semil Shah, Gokul Rajaram, Gerri Elliott and  Blumberg Capital.

What is next for Mariana?

The company is currently raising a second round and has secured large commitments.

More about Mariana

The company was founded in January, 2014 by Venkat Nagaswarmy, Soumyadeb Mitra and Abhishek Kashyap. It has its headquarters in Palo Alto, California. The company is the targeted business to business demand generation platform which leverages deep learning for finding and converting existing and new products. The company is changing how marketing is done by focusing on finding the right buyers and then the right marketing.