As you probably already know Facebook is an excellent way for any business to connect with their clients and customer base. In fact, you would be surprised at the number of businesses that are now taking advantage of these services to increase their website traffic, growth, sales, and overall revenue. With that being said, there are some pretty big mistakes that tons of companies had made, when it comes to using Facebook. That’s right, bad publicity is not always as good as everyone makes it out to be. This is especially true, when you are speaking in terms of business. Below, you will learn about common mistakes that you need to avoid, when you are trying to conduct business through Facebook and other social media platforms.
Improper Or Bad Grammar
Social media has greatly changed over the years. People are now using lots of abbreviations and made up words. However, as a business owner this does not mean that you need to be taking advantage of these lingos. In fact, everything you write needs to be presented in an ethical and professional manner. This doesn’t mean that you need to use words and context that consumers need to look up in order to understand them. However, you always want to make sure that your grammar is presented in a proper and formal manner.
Don’t Be Political
There is a good chance that you’ve been told time and again that you should never discuss politics at the dinner table. There is a good reason for this. Sadly, politics tend to bring out the worst in people. Chatting with your friends and family members about politics is most likely going to cause you to run into problems. A debate will quickly get heated and it could also cause things to spiral out of control very rapidly. Chatting at the dinner table is one thing and chatting online is even worse.
If you say something that people do not agree with politically, there is a good chance that you’re going to face an onslaught of hatred. Since Facebook is utilized by billions of people, you’ll want to keep your political rhetoric as far away as possible. Unless you’re running for office, you should keep your thoughts and opinions to yourself.
Be Cautious Of Jokes
Jokes can be a great way to obtain a lot of attention very quickly. However, you must realize that not everyone is going to like the jokes that you’re throwing around. Some people might believe that your jokes are offensive. How would you feel about it, if you were the brunt of the joke? Always take the time to ask yourself this question. If you feel that the joke could potentially be deemed hurtful or offensive, you should avoid using it. Do not allow your dark humor to ruin your business.
After you’ve taken the time to buy Facebook likes, you’ll want to begin utilizing the social media network to your advantage. You’ll want to market your products and services on the site effectively. Unfortunately, there is a fine line between advertising effectively and spamming people with low-quality comments. If you’re not careful, your comments may begin to resemble spam. Too many low-quality, irrelevant comments will create a lot of disgruntled and unhappy followers.
Instead of spamming the crap out of your Facebook friends, you should be strategic with your marketing plan. Keep your post quantity to a minimum and avoid positing worthless comments that are nothing, but spam.
As a business owner, you will need to conduct yourself accordingly, when you are online. It is important to note that not everyone you meet online will play in your favor. In fact, it is highly likely that you will meet someone with a bad attitude every time you sign into your Facebook, Twitter or Instagram account. You should never result to utilizing profanity, even if you are feeling tempted to speak your mind. Instead just ignore the individual, while staying focused on the task as hand.
Utilizing profanity, even just one time in a comment can come back to bite you in the rear end. Play it safe and never say anything out of the ordinary, when communicating online.
Never Play Into Sexual Advances
Regardless of your age or gender, you will receive unwanted sexual advances. While you are on the Internet, unwanted sexual advances can be very disturbing. When you find yourself in this type of situation, you should show the individual that you are not interested. The first thing you should do is say “No, I’m not interested.” Never fall prey for a sexual advance, even if you are online or standing right next to the person.