Funding

Nanigans, the ad company Raises $24M

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What does Nanigans do?

Nanigans, is a leading advertising firm, which arms the marketing teams with best software to manage their in house digital advertising. For about 5 years, Nanigans has developed the industry leading advertising automation platform for empowering CMOs for achieving their social and mobile performance marketing goals at large.

Nanigans is a leading firm among ecommerce, gaming and other internet companies, which enables the in house teams to control their advertising via an experienced work flow automation, predictive optimization and real time, lifetime reporting tools.

Nanigans is considered as one of the most innovative firms in the ad technology today.

How much Nanigans was funded?

It has raised $24 M in Series B funding on March 25th, 2015 by Avalon Ventures and Wellington Management.

Previous funding

  • $3M in  Series A on August 9th, 2011 from Avalon Ventures.
  • $5.9M in Series A round on Apr 23rd, 2013 from Avalon Ventures

 

What is next for Nanigans?

 

The latest round of funding wad led by a big Asian investor, Cheetah Mobile along with the participation of Avalon Ventures and Wellington Management Company. This funding will be used to improve its growth in Asia.

Nanigans already has its Asia- Pacific office in Singapore which is faring well. The founder and CEO, Ric Calvillo, said that though Facebook is blocked in China, Chinese businesses are advertising on Facebook to reach global audiences.

When the company had switched from default ad business plan to a software as a service model, 70% of the Nanigan’s customers have shifter to annual subscription and the company CEO expects that by the end of June it is going to be a 100%.

He said that the shift t SaaS model is used to determine whether customers are buying the technology really or just checking it out because it is a glorified agency. He said the transition has allowed the firm to do the round.

 

More about Nanigans

Nanigans was found in January, 2010 by Ric Calvillo and Claude Denton. It has its headquarters in Boston, Massachusetts. It has developed as cutting edge solution to complex user acquisition and remarkable challenges.  It has enabled a new level of efficiency and success in the field of advertising.

 

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