With more than 3.5 billion users on social media platforms across the world, they are a brand’s dream. You get to connect and engage with your fan base, customers, and potential customers in real-time.
However, most individuals and professional brands fail terribly at tapping this goldmine. Indeed, a look at many brands’ social media pages reveals deficiencies in information and content.
To get the most from SMM, individuals must invest time and resources to attract and engage their target audiences. Luckily, with the right strategies and tactics, you can improve brand recognition quickly. Here are some proven strategies to promote your brand on social media.
Create unique profiles
A unique social media profile helps you stand out in a sea of cookie-cutter profiles. With more channels vying for users’ attention, being different is one of the best guarantees to get some of that attention.
So, how do you create unique social media profiles? First, develop bios that reflect your brand’s tone and voice. For instance, if you are a hip tech company, let your social media profile reflect the vibrancy.
Additionally, choose a profile, background, and timeline images that align with your brand. For individuals, a warm, smiling photo works the magic. For example, check out Kris Duggan’s photo on Twitter. It features him smiling, making him seem more approachable.
Consistency across platforms
For brands that utilize multiple social media channels, remaining consistent across all of them is paramount.
Most users interact with brands across channels. They want a simple and seamless experience regardless of the platform. With users becoming more discerning and holding brands to account, consistency gives you an edge in creating and improving your brand’s awareness.
Also, it makes it easier for the real fans to share your profile and posts with friends quickly.
Always share great content
Content is still king, including on social media. Great content gets widely shared and reaches more people, further expanding your brand’s reach.
But wait, what qualifies as great content? First, it must be helpful and relevant to your target audience. Second, it should be packaged in line with how your fan base consumes content.
Regularly check your numbers to gauge marketing effectiveness. What content gets the most engagement, shares, and likes? Is it blog posts, whitepapers, images, or videos? While there is no guarantee that users will react more to specific content, knowing what works and tailoring your message puts you ahead of the pack.
Improve engagement with fans and followers
Social media is a two-way street, a conversation of sorts. You post content, users react to it, ask questions, and provide valuable feedback, which you can use to improve your offerings.
Unfortunately, many brands treat social media as a one-way street. They share content without responding to comments. The strategy is selfish and beats social media’s primary purpose, namely: to engage with users.
Here are some ways to boost engagement:
- Reposting relevant stories from users and other brands.
- Responding to comments and messages.
- Encouraging users to share, like, and comment on your content.
- Using more images with every post.
- Running contests and giveaways.
Consider paid promotions
Paid promotions expand your brand’s reach beyond your followers and their network. They help you present your brand to a broader and targeted audience at a fraction of the cost.
A single campaign can net you more followers, improve engagement, and ultimately contribute to your bottom line. In the long run, paid promotions end up paying for themselves through increased interest and sales.
Getting social media right significantly expands your brand’s reach. With these strategies, you are a step closer to getting more from your social media investment.