According to the LinkedIn survey, 80% of marketers say their lead generation efforts are only slightly or somewhat effective.
This means that most companies may regularly miss significant amounts of potential customers, and consequently, large sums of money.
However, there are ways to fix it.
We will tell you about five tools that can help you get more high-quality leads. Some of them may also drastically improve your Conversion Rate.
1. Webspotter (Sales Intelligence Tool)
Webspotter is a free website platform checker and a website database.
The functionality of the tool is powered by two main features. Users can find out which technologies are used on a specific website or check which sites use some specific technology.
Let’s look at how you can use the program.
For instance, your team develops sites with Magento and wants to find new customers. In this case, you can find all the sites that use Magento and offer them your services.
You can use the program in the same way as applied to other technologies, for example, WordPress.
Webspotter is very convenient and easy to use, since all you need to do is enter the name of the technology in the search bar and within a second you will get a list of potential customers. You may even try it right now, as it only takes a minute.
2. Intercom Acquire (Live Chat Software)
Intercom Acquire is a tool that allows you to maintain live chat to communicate with visitors on the website in real-time.
Unlike other similar programs, the program has several atypical and interesting features.
Actually, Intercom Acquire is more a messenger than a chat. When used, Acquire may even remind you such tools as WhatsApp and Slack.
The most interesting part is that Acquire doesn’t constrain you to a single session or device when talking to website visitors.
Thus, you can communicate with a large number of visitors, thereby increasing the number of potential customers.
You can also connect other team members to a conversation, creating something like a conference (for example, if a visitor needs expert opinion).
In this article by Intercom, you can read more deeply about the product and get more information its functionality.
3. Unbounce (Landing Pages Builder)
Unbounce helps businesses create, launch and fine-tune custom landing pages. You can also get more leads from any web page by showing targeted popups & sticky bars to specific user segments.
Of the main Unbounce advantages is that every your team member can build, launch and optimize Unbounce landing pages without hiring developers or other technical experts.
In practice, the product provides you with a great soil for experimentation.
For example, you have created a page, but it does not attract a sufficient number of customers.
You decided to try a different approach, and created a new page, with a different design and content. This page brings more leads to your company and you are satisfied with the result.
So you can create new pages and track their results, using this data to create more effective pages. Imagine how it would be if you had to do all this manually or with the help of expensive developers.
Also, Unbounce integrates with Google Analytics, and integrates with many other products, allowing passing leads further in your marketing funnel.
4. Marketo (Marketing Automation Software)
Marketo is a complex automation platform that provides users with inbound marketing, social marketing, CRM, and other related features.
It is ideal for you if you want to have a solution that allows you to do almost everything for lead gathering in one place.
The solution allows you to manage your lead management, event management, inbound marketing, social marketing, event management, as well as marketing ROI reporting and analytics.
Actually, it is easier to list the features that are not presented in the tool than those that are there.
Also, Marketo is used by businesses from a wide variety of industries, such as healthcare, logistics, manufacturing, and technology, what evidences its utility and versatility.
The solution has also received many awards and huge popularity in the marketing environment, so you can be sure that you are buying a quality product.
5. Infusionsoft (E-mail Marketing and Sales Platform)
Infusionsoft is an e-mail marketing and sales platform, providing features to manage lead capture, marketing automation, customer relationship management, and other things.
So, one of the most important features is that the tool allows you to create and customize automated and personalized marketing campaigns.
Thus, you can get a large number of leads without wasting your time and energy on manual writing and sending letters.
Also, Infusionsoft data can be accessed from multiple devices, for example, desktops and smartphones, so all members of your team can get the necessary information even on their way to work.
You can also integrate the solution with your other third-party software.
Almost every business misses a large number of potential customers, and your tech company is most likely not an exception.
If you want to fix it and get more leads, and therefore money, we can help you.
We have listed five products that can help you get more leads without spending a lot of energy and resources.
Try to use them one by one or together and your customer base may drastically expand.