No Sweating the Small Stuff: How Call Center Technology Can Benefit Your Small Business

small businesses


Customers increasingly expect more from businesses. They want instant answers to their questions, they want fast customer service, and what they really want is to speak to real people.

While we may be used to using emails and instant chat services, when it comes to solving problems or buying complex products and services, we want to speak to people who can listen to our concerns and answer our questions.

But this is one area where small businesses often suffer. They want to provide this personal level of service, but they do not have the resources to do so. This is where outsourcing to a call center can be a great option.

Here are some of the major benefits of using call center technology for your business, whether you run a new startup or you’ve been going for years.

Provide a More Personal Service

Sometimes it is hard to provide the professional service you want when a customer calls up to ask a question. You may have a-hundred-and-one other things to do, and answering calls is the last thing on your mind.

But when customers call up a dedicated call center, they will always be met with a friendly and professional voice on the end of the phone. This provides them with a great first impression of your company.

Greater Convenience

It is hard dealing with calls when you are trying to work, especially if you get a lot of them. By using a call center, customers can call up and get answers to their questions without disrupting you and your staff, so you can focus on your other important tasks.

Sometimes you may not have the time to answer calls because you are too busy, but the calls keep interrupting you. If you are receiving too many calls, you may experience disruption, and a call center can help you to avoid this.

Call centers hire their own staff, so you don’t have to worry about dealing with the staff, paying salaries, or other overheads. There are also no worries about staff shortages, increasing convenience for you.

It Grows with Your Business

Call centers can be with you as your company grows. You may start off requiring just a small solution for your startup, but over time your company may grow, and a call center can grow with you.

If you are trying to run your own call center, you may become stretched trying to handle the demand as your business grows, but this is not a problem when you outsource.

Call centers are also flexible. You can change the amount of call handlers you use, which can be useful for busy seasonal periods.

Improve Image and Reputation

One of the most important benefits of using a call center is that it can enhance the image and reputation of your business. For small businesses, a call center can give the impression of a more well-established business.

It also helps customers get a good impression. Customers don’t have to wait for their call to be answered, and they speak to a professional rather than a busy employee.

Call handlers have high standards. They are trained to be polite and helpful, and this gives you peace of mind.

How to Find a Suitable Service

You could use call center technology for your own business. This often involves setting up a cloud-based solution. But there are many benefits in hiring a dedicated call center.

If you decide to outsource to a contact center vendor, look at their reputation. Who have they provided services for in the past? Find out how that went. Do they train their staff regularly? What are the call handlers like?

Call up one of the companies they work for and judge for yourself how professional the service is.

Also, do they provide anything other than customer service? You may want help taking orders, making sales, or collecting feedback.

Finally, consider the cost of the service. Don’t make your decision purely on cost, but do use it to help you decide on which call center to choose.

See the Benefits of Using a Call Center

Hiring a dedicated call center can have a number of benefits for your business. Whether you are just starting out, or you have been running your business for years, consider the benefits of using a call center, and start looking for a company that can provide you with the high level of service you and your customers expect.

George is responsible for overseeing all the company new business development activities. He brings more than 20 years of marketing and customer service experience to GCS. His background includes branding, research, advertising and managing of the customer service experience. He brings all his experience together to meet the needs of clients and their customers.