SEO may seem like a complete enigma when you first get started. However, once you begin to make sure that the on-page SEO for your website is optimised, you will find that there is a logical process involved. An Seo company utilises the practise of  using  the right keywords in the right way, to ensure that your website provides a good experience to users and features near the top of search engine rankings.

As you progress with optimising your on-page SEO you need to make sure that you measure its effectiveness so that you can make changes if necessary. Providers such as give you access to easy to use templates where you can collate all of the data that you need in order to make informed decisions. What else do you need to consider when you get started?

On page content

What you actually write on your website is of huge importance. First and foremost, you need to ensure that your content is informative and easy to read. You also need to think about what keywords you want to include. Remember that keywords need to be included carefully and should not adversely affect the meaning and flow of the text. The best rule to adhere to is that you should choose natural sounding keywords that attract the traffic you are looking for, placed where they fit best.

Using title tags

Title tags cannot be seen on the page by website visitors but they are vital tools for telling search engines what a page is about. Use one relevant title tag for each page. Include targeted keywords but do not stuff the title with them. Title tags should be between 50-60 characters long in order to give the best chance of Google displaying them correctly.

Using meta descriptions

Meta descriptions do not have an effect on search engine rankings, but they are useful in persuading people to click through to your site. The description is displayed in search engine results, so you need to make sure it’s as accurate and engaging as possible. Google recently increased the number of characters it displays to around 300, so it’s a good idea to write a meta description that has less than this amount of characters but is long enough to provide an accurate snippet of what your business is about. Use a different meta description for each page and included targeted keywords.

Using headings

It’s important to spilt your on-page content with headings so that users and search engines can better understand the context of the content, and what is included. Headings range from H1 to H6. There should be one main heading (H1) for each page. This should include relevant keywords and be succinct in informing what the page is about. Subheadings should be included by level (H2 to H6); not all levels have to be used.

It’s important to make sure that your on-page SEO is structured as it should be, in order to ensure that you provide a good experience for website visitors and that your site ranks highly in search engine results.