The attributes of the most powerful backlinks include domain authority, citation flow, trust flow, span score, do follow, index status, and external link count. The backlinks are relevant to your company’s website and meet all quality indicators. Meeting the quality indicators helps you avoid common issues that devalue your content. Creating content for a guest blog is an effective way of using backlinks and generate higher profits through website traffic. Do you want to use the most powerful types of backlinks effectively? The following are the 4 dos and don’ts of guest blogging.
1. Plan Long-Term and Realistic Goals for Guests Blogs
Planning long-term and realistic goals for guests blogs helps you achieve goals effectively without overreaching. Choose a small collection of websites that are relevant to your company website. Creating milestones gives you perspective and shows you what is possible in the immediate future. For example, starting with twenty relevant websites in the first month isn’t overwhelming and helps you find the means to complete your milestones.
Don’t overburden yourself or your staff or just wing it. Mistakes occur without a clear plan to guide you. Too much too soon also leads to longer work hours unnecessarily and won’t keep your staff motivated.
2. Research Websites for Your Guest Blogging Efforts
Researching websites show you which opportunities fit within your niche and who has higher traffic volumes. You post the guest blogs on websites that are a little more successful than you are right now. Read their content and decide if it is engaging and useful to your viewers, too.
Don’t choose websites that don’t have anything to do with your industry or niche. Don’t post your guest blogs on websites about cosmetics if your website sells baseball equipment. It doesn’t make sense, does it? Finding common ground and a relevant link gets you further with your audience and attracts a similar audience for your company and website.
3. Connect with Website Owners and Pitching Ideas
Connecting with website owners and pitching ideas gives you more responses and offers. Just like publishers, website owners aren’t likely to accept unsolicited submissions. Establishing a rapport with the owner and their followers is the first step.
Interacting with the company and its followers gives you a chance to make a better first impression. Stay professional and respectful when commenting and reaching out. You learn more about the website owner’s expectations of their writers through interactions and assessing their responses. Getting better acquainted with the owner gives you a chance for further collaboration and an open avenue to pitch your ideas.
4. Create Informative and Useful Content
Creating informative and useful content is the key to maintaining a working relationship with other website owners. You gained their trust, attention, and respect. Now, you have to justify it by creating high-quality content. Ensuring that your content is formatted properly, SEO ready, and edited completely gives them the right impression of you and your content. Stay on task and don’t deviate from their style. Don’t try to take the reins from them and write a guest blog for your own blog. It’s for them, not you. Yes, it benefits you, too, but you follow their style guide and standards.
Powerful backlinks increase the value of your guest posts and give you indirect links that push traffic to your company website. A new technique for using superior backlinks is creating informative content for guest blogs. You post guest blogs on other company’s websites that are relevant to your niche and your business itself. Following the dos and don’ts of guest blogging helps you achieve greater success with your efforts.