Purch Raises $135M in Series C

What does Purch do?

Purch, is a high growth, privately held company with a rapidly growing, constantly evolving digital content and services company which helps millions of people make smarter purchases. It is a portfolio of services and digital brands who are focused on helping 78 M consumers making complex buying decisions easy every month. Its respected sites natively integrate content and commerce in over a 1000 product categories so that consumers can make better and smarter choices before, during and after an important purchase.

This company helps marketers achieve their branding and performance objectives in a brand safe and a high quality context.

How much Purch was funded?

Purch raised $135M in Series C funding on June 2, 2015 from Canso Investment Counsel.

Previous funding

• $6Min Series A funding on July 1, 2008 from  Highway 12 Ventures and Village Ventures
• $1.5M in Series A funding on January 12, 2010 from Highway 12 Ventures and Village Ventures

• $33Min Series B funding on September 26, 2011 from Village Ventures, Highway 12 Ventures and ABS Capital Partners.

What is next for Purch?

Purch is going to use the latest funding for strategic acquisition for accelerating the company’s already strong organic growth and to continue its disruption of the digital publishing model by combining commerce and content for entertainment, advise and enabling the customer’s purchases.

Purch has tripled in size over the past 2 years and has remained in profits since 2012. The funding will be used solely for growth activities and acquisitions and requires no capital for funding operations. The company will expand the coverage on its operated and owned sites, including Tom’s Hardware, Tom’s Guide, Live Science, Top Ten Reviews, to 1,400 product categories.
More about Purch

Purch was founded on January 15, 2003 by Alfred Vericel, Jerry Ropelato and Michael Eltzroth. It has its headquarters in Ogden, UT.