Whether you are alien to the concept of link building or have had a fair experience in it, the landscape of link building and SEO is always evolving. In today’s day and age, the importance of establishing high-quality links has never been greater.
Building a high-quality campaign is imperative if you want to compete and grow an online presence for your venture.
Link building is the process of collecting hyperlinks from other websites and getting them to link back to your website. All businesses and marketers should be interested in building and establishing links to drive referral traffic and expand their site’s authority.
There exists both the right way and the wrong way to build links for your website.
However, it is ethical and advisable to engage in natural link-building, as in to earn the links rather than buying them or acquiring them through dishonest means, which can lead to the outright elimination of your website.
SEO Link Building
But where do you start hunting for linking partners that are apt for your specific domain?
Being a best digital marketing agency , Here are Seven defining questions that will help you reach out to the most suitable and relevant sites that will cater to your needs and desires.
How to Understand your Niche with these 7 Questions:
Question 1: What is my Target Population?
Platforms like Google Analytics and the like have detailed information and knowledge about who visits your site. Therefore the more you learn and know about the demographics, the more convincing you will become and be prepared to get in touch and manage to get your links.
It is important to note that while it is likely for your client to have a better idea and understanding of the demographic, you must do your homework and research to ensure that it fits with what you’re being offered.
Although having a look at the online audience will not give you the apt depiction, the website may not be optimised correctly to appeal to its exact target audience.
Question 2: What Social Media Platforms Do My Target Audience Are on Mostly?
Here are a few critical data about the target audience’s social media usage and presence, according to Pew Research
69% of adults in the U.S. use Facebook.
28% use Pinterest
37% use Instagram
27% use LinkedIn
11% use Reddit.
22% use Twitter
24% use Snapchat
73% use YouTube
20% use WhatsApp
It is highly imperative to have a prior understanding of which social media communities the audience you are targeting mostly visit and are active on. This will help you understand their psyche better and to approach and market your plan to them.
Apart from this, it is also advantageous to know your clients’ language and vocabulary. And by language here, it refers to the kind of words they use, the keywords and terms they search.
Compile and classify these key terms and rank them in order of search volume and importance to you.
Question 3: What Are My Best Pieces of Content?
Note carefully and then make a list of what you and the client both mutually regard as your best content or pages and get some analytics data while you are at it to get hold of the current popular pages.
Once you know what they are, market these pieces and pages in your efforts to get more valuable and impactful links and citations.
Question 4: What Do I Have to Offer My Audience?
Once you figure out what content you have got to offer to your target audience, you can gauge their other areas of interest. It is not sufficient to know that your products are liked and appreciated by your audience.
There are very many factors and considerations to gather insight about and acknowledge them.
You must introspect and ask pertinent questions like, do you provide the fastest shipping? Do you offer affordable and reasonable prices? Are your shipping charges high? Etc.
Such questions will serve as fodder to brainstorm and come with innovative ideas and solutions and to troubleshoot.
Question 5: Who Would Be the Least Likely Linking Partners?
It is equally essential to know what audience to avoid and not waste your time and resources on them.
Sites inclined towards octogenarians are not your best bets for acquiring links to a site selling punk rock clothing and merchandise.
You would also want to avoid the regular sites selling links, those who have a considerable lot of sitewide links, and sport attractive spammy hidden text in their footers. No one seeks terrible connections.
Therefore, gauging which sites are genuine, that can offer you impactful links is highly essential.
Question 6: What Tactics Should I Avoid?
This particular question is more than just finding out what strategies to avoid in the first place. It is also figuring out which approaches and methods are the least likely to render fruitful in a link building campaign for your website.
The target link partners show a considerably massive distinction in their response to specific tactics.
There are certain domains and niches where you adopt a straightforward approach, and there is another approach where long discussions are held to deal with the technicalities and the nuances.
Question 7: What Are Your Industry Competitors Doing?
While there are other avenues to go on, competitive analysis certainly is the best way to give you an outline of where you are currently standing about the different online competitors.
If you represent a big brand, browse and ask around to know which other brands are viewed as competitors of the brand you represent. You might get different brand names depending on who you ask.
So once you have better knowledge and understanding of who you are marketing to, your link building skills will be polished enough that you can hopefully quickly toss irrelevant sites to the trash and save yourself time.
In Link building techniques, guest posting services is good method of generating traffic. We hope the above questions have provided some clarity of thought for you to discover your niche and to go about with your website and marketing.