5 Awesome Secrets to Google AdWords Success
Are you thinking about adding a pay-per-click campaign to your digital marketing strategy? Here are 5 of the most important keys to Google AdWords Success. Before you start your campaign, brush up on these tips so you can spend your time and money wisely.
Are you thinking about adding a pay-per-click campaign to your digital marketing strategy? If you are, you’re not alone.
Using things like Google Adwords to promote your business are time-tested, effective methods for growing your online business. Even though some might say otherwise, you’re not too late to the game if you’re just getting started now.
Maybe you’re afraid you don’t have the budget for a successful campaign. Or, you are just learning, and aren’t even sure where to begin to ensure Google Adwords success.
Wherever you’re coming to this article from, and wherever you are in your digital marketing journey, we’ll lay out the foundations for you to be successful. Sound like a good plan? Good.
In this guide, you’ll learn how to run a successful Google Adwords campaign. We’ll look at 5 of the most important keys to having success with Google Adwords, all of which offer specific strategies and tips for you to get started.
Let’s get started.
1. Starting With A Reasonably Low Budget Might Benefit You.
Most people make a point of saying you need to start with a huge budget for any digital marketing campaign. That way, you can start fast, fail fast, and get on the right path sooner.
While this approach may work for some, it can be disheartening if your budget isn’t big for digital marketing. And to suggest you need a ton of money to run successful Adword campaigns is nonsense because people do it all the time.
The last thing you want to do is blow a few thousand dollars on a campaign that does nothing for your business. But in the case of manual bidding CPCs (cost per clicks), you have an opportunity to do well and save money.
Starting with a smaller budget (the author recommends using 1/2 or 1/4 of your estimated total) will allow you to hone in on the results your keywords are giving you. You’ll figure out the duds, the studs, and maybe even find a golden goose, for half the budget. Then you will really know where to invest!
Whenever possible, optimize your campaign. This is one of the Google Adwords tips that people gloss over, instead focusing on building a diverse campaign.
But let me ask you- which would you rather have, a finely tuned, smaller ship, or a big one with holes in it? That’s kind of how you should approach your campaign. A tighter run ship might cast a smaller net, but it will be optimized for what you’re spending money on.
Here are some things you should consider optimizing during your campaigns:
- Conversions- using this formula, you can figure out how quickly revenue is coming in from your clicks.
- CPCs- lower your max bid to save money, focus on strong copy, create more targeted ad groups, and optimize your landing pages. Do as much research as you can on all the things your audience is seeing, and try to plug up the holes and keep things sharp.
3. Learn From Others, or Consider Outsourcing.
Seriously, one of the best pieces of Google Adwords advice we can offer is to look at the big picture. If you’ve got a big enough campaign budget, could you perhaps put that money in the hands of someone else that better knows what they’re doing?
A good Google Adwords manager will save you time, get results, increase sales, and generate leads. If your budget is big enough to lose money guessing, it might be big enough to hire someone to do it the right way from the get-go. While this solution may not be for everyone, it could be for you.
4. Reduce Keyword Count.
Remember how we talked about optimizing? Keyword count is another area where you can do that, and in this case, less is going to be more.
The lower your keyword count is, the more targeted your ads are going to be. The demographic you are going after might become smaller, but you’ll ultimately be fishing in a more populated pond, likely full of more swimming customers.
Some ways to optimize your keyword count include: reducing the number of keywords, adding negative keywords or targeting only exact match. Less may quickly turn into more.
5. Always Keep Your Customers In Mind.
We saved this tip for last because it is by far the most important. Don’t forget in the haze of your campaigning and strategizing who you are doing this for- your target customer.
The most successful AdWords campaigns are the ones that do well for your customers. At the end of the day, that’s what’s going to matter most, and that’s also how you’re going to get your investment back on the money you’ve spent.
Don’t mislead customers into clicking on something attractive that can’t help them. Here are some specific strategies for keeping your customers in mind:
- Keep your target customer in mind when you write ads. Are you attracting your customers and showing them your product can meet their needs?
- Are your campaigns mobile friendly? Remember where your customers are most likely to find you, and game plan around this. Most people are using mobile these days.
- Ask and test. Don’t be afraid to ask customers what’s working, and stay objective with the feedback they give you.
Here are some other tips for creating a successful AdWords campaign.
Google Adwords Success- What Are You Waiting For?
The keys to Google Adwords success are to use your money wisely, optimize as much as possible, consider outsourcing if it’s appropriate, use negative keywords, and keep your target customer in mind.
In general, you want to create a clean, optimized, campaign that’s going to give your customers a good experience. From the first click, you want to show people that you are there to meet their needs, and that is possible with the right approach to your Google Adwords campaign.
With these tips, you should be good to go as you begin or continue your digital marketing journey. Please contact us if you have any questions. Good luck!