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Smart Ways to Track Your Social Presence
While social media was originally created for keeping in touch with your friends and family, there are now a number of benefits offered to business owners. However, if you are going to use social media for your business, you also need to track its effectiveness and impact. Believe it or not, this is easier than you may think. There are a number of free tools that can be used to easily track your presence and ensure you are achieving the results you want.
This is a unique real-time social search engine. With this tool you can sort through the most recent social activity that is related to your community, brand and industry. This will allow you to apply the findings to your future posts and business decisions. This insight can be invaluable when you are trying to see what your competitors are up to.
This tool tracks the Twitter users and provides you with statistics regarding the usage information for your business account. While there is a free version of this service that comes with graphical data, if you are willing to pay a small fee, you can access the account comparison feature, as well as report exports, additional updates and more.
This is a tool that will mine your social data and then produce you a Kred score. This score combines your influence, as well as your outreach activity. It will measure how often you post or tweet, how users are interacting with you and how your audience is growing. It will also provide you with a detailed breakdown of the score so that you will know what areas you need to improve in and what is working for your business.
BrandMonitor
With BrandMonitor you will have the ability to track your brand across a number of different social media sites. You can find where conversations that are relevant to your business are happening so that you can join in. You will also learn what keywords are trending and be able to measure the conversion engagement in order to help and provide more valuable content to your social media platforms.
HowSociable
You can measure the online impact of your brand with this tool that will create and provide you with a magnitude score. This score is based on you level of online activity and will help you determine if you have a strong enough presence.
Another service that provides Twitter analytics, it is owned by the SEOMoz Company and will provide you with tools to sort your followers. You can learn who is influential in your followers, and who is most active. This will help you determine the best times for engaging your community and ensure you are reaching people when they are active.
Klout is extremely similar to Kred and will provide you with an influencer score that is based on your activity on social media. The score offered by Klout is a bit more in depth than Kred and based on more than 400 different variables. With this tool you can look at who you are influencing and share content that is from reliable and trusted sources.
Using these tools will help you better manage your social media presence, which can make you more effective in engaging potential customers. When it comes to ensuring the very best engagement and present, white label SEO is essential. These tools are designed to help you grow your business and enhance your success.
