Swirl raises $18M in Series C funding


What does Swirl do?

Swirl, is an in-store mobile marketing platform which aids retailers attract customers while they shop in retail stores.  It helps retailers use the power of mobile in attracting and influencing consumers while they buy stuff in the retail stores. Swirl is a indoor marketing platform which lets retailers deliver highly targeted content, messages and offers to customer smart phones while purchase in specific store areas.  It combines the indoor location beacons which is still pending with the cloud based marketing campaign management services and a software development kit which lets retailers add in store mobile experience to already present mobile apps.

How much Swirl was funded?

Swirl raised $18M in Series C funding on April 23rd, 2015 from Hearst Ventures, Twitter Ventures, SoftBank Capital and Longworth Venture Partners.

Previous funding

  • $6M in Series A funding on August , 2012 from SoftBank Capital, Longworth Venture Partners and General Catalyst Partners.
  • $8M in Series B funding on October 8, 2013 from SoftBank Capital, Longworth Venture Partners and Hearst Ventures.

What is next for Swirl?

Swirl will use the latest funding on $18M to expand its sales and marketing operations. The funds will also be useful in boosting the aggressive investment in product innovation for meeting its increasing demand from the brand advertisers and major retailers for the beacon powered indoor mobile advertisement. With the Series C funding, its total funding to date accounts to $32M.

More about Swirl

Swirl was founded in 2011 by Hilmi Ozguc. It has its headquarters in Boston, MA.  This platform is very robust  in meeting the needs of the largest and most complex organizations, but it is simple in deploying in just a few days. It provides complete brand control to the marketers while delivering a wonderful in store shopping experience to customers. This is an advanced platform for proximity based indoor mobile marketing.