Social media marketing isn’t a new practice, but new trends are introduced all the time. In 2019 alone, we’ve seen several new practices reshaping the best practices in this field. Especially for startups and other small companies, it’s vital to stay on top of these trends in order to increase their commercial growth by staying relevant. These are four of the latest social media trends in 2019 and how they can help your enterprise.
More Types of Influencers
Influencer marketing isn’t new. In fact, celebrity endorsements are about as old as the practice of advertising. However, the rise of social media has introduced a new way to reach a wide audience and it’s redefined what makes an influencer. Though celebrities have access to a broad audience, in 2019, there are many other types of influencer a business can work with. A few examples are:
- Business Influencers
- Micro Influencers
- Thought leaders
Each of these influencers have unique advantages, so keep that in mind if you’re interested in this type of marketing. For example, micro influencers typically have smaller audiences, but they interact with people who are typically more knowledgeable and in a better position to make purchasing decisions.
Many successful brands don’t use social media for hard sells. Instead, they interact with consumers, tell stories, and build relationships. Arby’s, for example, has found incredible success on social media by narrowing its audience focus and tailoring unique content to that market. While the company is casting a smaller net, the people they appeal to are much more likely to engage with their content.
Most importantly, however, is that the company is creating unique, niche content in an appealing way. Namely, the fast-food chain is targeting a cultural subset, but they’re doing so in a way that’s genuine and not salesy.
A Focus on Engagement
Social media has made customer service instantaneous in some cases. Moreover, when users interact with brands online, they expect a response — and not just an automated like, retweet, or follow.
Companies must respond to customers when they complain online. If they don’t, they risk conveying that they don’t care to anyone else who reads those messages. But they must also think about how they respond. For example, an automated post or request to contact a customer service number without addressing the specific problem can seem insincere. It’s also best to utilize built-in features to facilitate customer support.
YouTubers and Twitch streamers have become immensely popular in recent years. While you may think of this medium as suited to individuals and influencers, some businesses have found success using live streams to showcase community events. Many audiences find this appealing, since they get to interact with brands in real-time.
We’ve seen social media best practices take new shape in 2019, but the future will hold even more marketing surprises. Platforms will rise and fall, and customers will find new or more preferable ways to consume content. Whether you’re running a business or simply want to stay on top of the latest tech trends, understanding these developments as they unfold will help you succeed.