Technical SEO: How it Helps Improve Search Rankings


technical

 Introduction to Technical SEO:

There is a lot of confusion of what constitutes Technical SEO. Some digital marketing veterans, who have been part of the industry for many years, still do not understand the best practices when it comes to Technical SEO.

For many people, SEO is still composed of two main elements- On-Page SEO, and Off-Page SEO. We all know that ON-Page SEO deals with optimizing content, using keywords, and improving the page. Off-Page SEO works more on the lines of Link-Building. However, one important aspect of SEO is becoming increasingly important in today’s world- Technical SEO.

What is Technical SEO?

Very simply put, Technical SEO refers to any SEO activity  is to do with on-page and site architecture factors.

In other words, this aspect of an SEO service does not work or takes into consideration, or becomes efficient, when words, contents, keywords, or other factors are optimised. Technical SEO lays the foundation of how well the content, keywords, and link building capabilities will perform. Pure page authority is no longer enough to guarantee ranking.

Therefore, what does a Technical SEO Audit entail- for people who are looking for a beginner’s guide to SEO, Technical SEO involves looking after and catering to search engine necessities that helps a particular search engine’s spiders crawl your page or content in a better fashion for higher results.

All search engines, be it Google, Safari, Internet Explorer, Bing, etc. are being increasingly sophisticated and technologically advanced each passing day. Which means, that your Technical SEO Audit capabilities should also be constantly evolving in order to keep pace with search engines.

How you can get better at Technical SEO-

If you are able to monitor, control and get better at the following factors, which are called by experts as Technical SEO Checklist, chances are that you would be excelling at SEO techniques –

  1. Fast Website Speed-

This has become a massive ranking factor since the google speed update. Some independent tests have shown that ranking can increase up to around 25% when speed tests bring back an A-grade rating. Imagine people waiting for 30 seconds for your site or page to upload. Chances are they will click on the back button and leave, no matter how compelling or good your website is. A fast website, which loads quickly and efficiently, is one way in which search engines learns and understands that your website should rank higher.

The spider crawlers on the search engine detect websites, which load quicker, and try to send positive feedback to their search engines. If you are able to master the art of quick website load time, chances are you have already excelling at Technical SEO.

  1. Website should be Mobile Friendly-

We cannot stress this fact enough, but we still find that website developers, SEO experts, relegate the importance attached to opening a website on a cell phone. The world is increasingly going mobile, with statistics showing that more and more people are surfing, and looking for information on their cell phones.

If you want your website to perform really well, you need to optimize it for mobile phones. The earlier process entailed companies creating desktop versions, and optimizing for mobile phones. Now many big companies are taking the other way around, as they know that most of their users browse them on their mobile phones. A mobile friendly and optimised website is a high-ranking requirement for Technical SEO.

  1. Website Construction and Architecture-

Along with a fast loading speed, the construction of the site matters a lot when it comes to Technical SEO. You might be wondering as to what constitutes an SEO friendly website architecture. For starters, a URL structure that is defined, consistent and clear in terms of specifics helps during the Technical SEO Audit.

A sitemap (you will notice that many websites offer it in their footer, next to the Privacy Policy), along with your site being secure in terms of safety helps search engines rank your website higher than others. Experts also recommend that rather than using HTTP://, your site construction and security should use HTTPS://, along with breadcrumbs.

  1. Eliminate Duplicate Content on your Website-

If Google finds Duplicate Content on your website, chances are that it will severely punish you, by downgrading your search rankings. No matter how hard you try, you cannot get away with duplicate content.

Technical SEO entails eliminating all forms of duplicate content on your website- home page, inner page, blog articles, and others. Rephrasing the content is a much longer and harder road, but we would request you to take this, as missing content is never good.

  1. Sign Up your website on Bing Webmaster Tools and Google Search Console-

Microsoft and Google offer free tools to consumers that can help you index your website in their search engine database. As soon as you are about to launch your website, you should send its sitemap (XML) to Google Search Console (earlier it was called Google Webmaster).

As soon as you submit your site, Google uses its crawlers to go through your website and analyse it. The good thing about this Technical SEO aspect is that your website becomes part of the Google inventory, and your search results start appearing from day one.

Technical SEO: The Final Word-

If you think that by doing the above, you would be acing what Technical SEO is; chances are you are right, at least for the next few months. Technical SEO is an ever-evolving field, with innovations and best practices being discovered routinely. A good Technical SEO audit would require a Technical SEO Checklist similar to the one we have given you above. If you are interested in getting better and keeping yourself updated with changes in the Technical SEO world, you can read more here.