Starting up any new company is obviously a difficult challenge. This is especially the case in this day and age, whereby competition is incredibly fierce.
Nevertheless, a lot of people and businesses put themselves on the back foot as soon as they get started because they commit some deadly sins that a business should never do. If a company wants to succeed nowadays it has to ensure that it is giving 100 percent in all areas and firing correctly in all departments.
In order to provide a greater insight and give a helping hand, this blog post will reveal the top seven deadly sales sins that a company should never commit, yet a lot of technology start-ups seem to.
- Not communicating effectively with the potential customer
This is key to business success. However, a lot of businesses and employees tend to fail when it comes to understanding exactly what their customer wants. For example, say an individual walks into a shop because they want to buy accounting software, they explain that they want something basic. Yet the employee proceeds to attempt to sell a bespoke package, with lots of complex features – because it is more expensive, no doubt. People do not want this. They want simplicity and convenience. If an individual walks into a store with a set idea of what they want, then simply cater to that, ask them if they need help with anything else and if they say no then leave it at that. The reason most businesses fail with regards to effective customer communication is simple; they don’t listen to the customer. Give them your undivided attention at all times! You can also leverage tech to assist you with this, especially when helping customers over the phone, as you will be able to refer to notes on all of your existing clients.
- Failure to utilize marketing strategies
Most companies find that they fail to achieve success because they fail to use effective marketing strategies. A lot of companies do not have a lot of money when they start up, as they are already at a loss due to the investment they needed to get started. Therefore, it is extremely difficult to pump large amounts of money into marketing campaigns. Nevertheless, there are free marketing solutions all around us nowadays through the likes of social networking and video streaming, and this, in fact, tends to be the most effective. So, use it! And, of course, use it wisely. You need to make sure that you conduct research so you can find out what social media platforms your customers are going to be present on. You should not merely establish accounts on all social networking websites for the sake of it. A targeted approach is a must, and everything you post has to reflect your brand.
- Not listening to customer feedback
Customer feedback is essential. After all, there is no better way of finding out where the company is lacking and where it is striving. A lot of companies merely dismiss customer feedback. Whilst negative criticism may be hard to take, it is essential with regards to moving forward. After all, nobody gets everything perfect the first time! Rather than being resistant to the bad comments you have received, use it as an opportunity to learn about your business and your customers. The best businesses see feedback as an opportunity – it is a chance for them to better their business and take it to the next level.
- Pricing goods at a rock bottom price
Due to the state of the economy worldwide at the moment, the need to make savings is as important as ever. Nevertheless, it seems that a lot of companies have taken this far too literally. Of course, pricing products at a low price is good because it attracts people to buy it. Nevertheless, pricing a product too low screams ‘bad quality’ and will actually deter people from buying. Yes, you want to enter a crowded marketplace and you want people to choose your goods. However, it is important to recognise that the price you put on your products is a symbol of what your products are worth. If you price your items or your services too low, people are going to assume that this is because of a lack of quality. Moreover, it is easy to lower your prices but it is not easy to increase them.
- No effective means of customer service and contact
The more methods of contact there is between a company and a customer – the better. A company should have a telephone number, an address and an email address which are all accessible and all requests should be responded to within 24 hours. Not only is this useful, but it shows that a company is credible. If a person goes to a website today and they only see one mode of communication, or even worse, there is simply an online contact form, they could assume that your business is not trustworthy. With the number of scams going on, customers need to be cautious than ever before. This is why a lack of contact options works against your company. It is also wise to ensure that there are a number of other trust signals on your website too, such as secure payment options and genuine customer reviews.
- Behind on tech
It is crazy how many tech firms do not have the best technology in place at their own business. The claim to be ahead of the game, selling innovative tech products and services. Nevertheless, they have slow Internet connections or they do not use software that helps them to manage their customer relationships effectively. If you feel like you fall into this category, you need to make changes sooner rather than later. Suddenlink Internet is a good place to start with this. While they offer packages for homeowners, they also have business plans too, helping you to run much, much more efficiently and achieve more at your tech startup.
- Not planning ahead
This may sound like the most obvious point in the entire list but it is essential to engage in extensive planning if you are going to start up a technology business. Nevertheless, a lot of individuals fail to do this because they think the sooner they get started up – the better. However, if unprepared then it will certainly show. Moreover, do not merely make these plans in your head. You need to write them down. Having an official business plan is of huge importance. It gives your company a sense of direction and it means that there is a document everyone can refer to so that they are on the same page. You know what they say – if you fail to plan, you plan to fail, and this is most definitely the case in the business domain.
So there you have it: hopefully, you now have a better understanding regarding some of the most common errors that technology start-ups make today. If you can avoid the deadly sins that have been discussed in this blog post, you can give yourself an excellent chance of making sure everything goes as smoothly as possible at your business.