The ecommerce shift: What are the key considerations?


We don’t need to tell you that for most businesses, online is their bread and butter.

However, there are some that haven’t yet taken the plunge. Or, there are some which might have an online presence, but might not have the ecommerce functionality which allows people to buy products directly from their site.

It’s this latter group which we are today going to concentrate on. If you do own a business, and don’t yet offer products directly for sale on the internet, read on to find some of the key considerations you need to factor in as you bid to make your company grow.

The storage-factor

Initially, you might not need additional storage and it might be completely reasonable to store everything in your current premises.

However, as time goes on, there’s every chance that this will change. Suddenly, you have an entire country as your market, rather than just a tiny demographic which your bricks-and-mortar store is based in. This is where you need to consider options for self-storage. By having such backup plans in your mind, you can quickly adapt if you find that demand does surge following your ecommerce move.

The marketing costs

Following on from the above, there is a caveat. You are only going to get that increase in demand if you market your ecommerce website properly.

For some of you, this might be a lot easier and you can just tap into your existing customer base. For others, it will be all about drumming up new customers, and this is where you may have to set aside a separate budget for online marketing activities.

The practical factors

You’ve built it and following the previous point, you’ve started to market your website.

Unfortunately, all of this will be for nothing if nothing is kept up-to-date. This is something that a lot of businesses forget; it does require man hours to keep a website updated and ensure that the products featured there are still available.

Some of you might not have many products, and this might make things a whole lot easier. For the rest of you, you may have to consider some stock control system, or freeing up someone else’s time so they can keep everything fresh on your site.

And then there are logistics…

Of course, practical issues don’t just stop there. There are a whole host of logistical issues about moving to the ecommerce world, primarily focussed on just how customers are going to receive their goods.

Quite often, you’ll have to rely on a carrier for this, and this will obviously eat into your margin. Not only that, but choosing a bad carrier is something that will hurt your own reputation, and this includes the one that you have managed to build up in the years before you launched your website.

There are also returns that you will need to deal with and again, this is something that can wreak havoc with your bottom line – as many companies are now finding out.