The three most important things to consider when creating an advertising campaign


As an advertiser, it’s crucial that you understand what your audience wants to see from your campaign. You are marketing a product; therefore, you need to present it in its best light. Consider carefully what you would think if you were your product’s audience, and why you would buy your product in the first place. So, with all that said, here are the top three things you need to think about when you create an advertising campaign.

  1. Understand what your client wants

No matter what type of advertising campaign you create, it’s likely that you are going to have a brief from your clients that details the main goals of the project. You need to ask your clients about what they want and expect once the campaign is complete. Some of the main goals for a campaign include generating interest for customers, bringing awareness to a new campaign and promoting the company’s brand as a whole. 

Your client may want a lot of different components when it comes to the advertising campaign. They may want a billboard, but also TV advertisements. So, make sure to get as much detail as you can from the company you work with. That way you can get into their minds and understand exactly what they expect to be produced. In some cases, they may even want a news outlet to help with their advertising campaign, such as Muse by Clio. This is why it is important to be creative and ask your clients if they want support from third parties or would prefer to solely work with your team.

  1. Your marketing team and their ideas

Man is not an island. That’s why you shouldn’t take on an advertising campaign entirely by yourself. Whilst it can be tempting to have full control over a marketing project, you may end up struggling to balance your workload. Instead, speak to your marketing team and create a plan about how you are going to start off your advertising campaign. Your team is going to have different strengths and abilities. Therefore, you can talk them through the basics and section off specific areas of work to the right people.

  1. Traditional vs Online marketing

It’s crucial that you understand the extent to which you can use both traditional and online marketing. Both come with their ups and downs, such as their expenses and reach to an audience. You may want to use social media marketing, but also consider using billboards, posters and flyers to spread the news of your brand. It’s recommended that you use a combination of both so you can reach out to as many people as possible. This will also help you target a range of demographics. So, think carefully about the type of marketing tools you use; some may be more useful than others.

Are you ready to start your advertising campaign?

There are so many factors that you need to consider when you start a new advertising campaign. Now that you understand the three most important aspects, you can make sure that you know exactly what you are doing so you can create the best campaign possible.